Smartly Integrates with Amazon DSP to Expand CTV Reach
Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon's premium streaming inventory.
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Smartly has announced an integration with Amazon DSP that enables advertisers to extend their Smartly video campaigns to Amazon’s premium CTV inventory, including Prime Video and Fire TV, and third-party publisher inventory.
The new integration addresses growing market demand as CTV investment accelerates, with nearly 70% of marketers planning to increase streaming budgets over the next year while seeking more personalisation, agility, and measurable outcomes from their campaigns.
The Smartly integration with Amazon DSP is available globally, with additional features rolling out later in 2026.
The integration brings streaming TV activation into advertisers’ existing workflows in Smartly through three core capabilities. Smartly enables AI-powered creative optimisation and personalisation from social channels to streaming.
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The new capability eliminates the creative production bottlenecks that prevent many advertisers from activating CTV campaigns. Advertisers can then create, manage, and optimise Amazon DSP campaigns within the same workflow they use for social advertising, with real-time performance visibility across channels.
The unified approach enables cross-channel measurement of incremental reach and the ability to streamline budget reallocation based on performance insights.
“As CTV matures, entertainment, commerce, and social are merging into one experience,” said Melissa Yang, SVP of Ecosystems & AI Applications at Smartly.
“This integration gives marketers the performance precision and creative intelligence they’ve long expected in CTV, enabling personalisation at scale, real-time optimisation, and full-funnel impact.”
“With intelligent, creative and direct access to Amazon’s premium supply, Smartly brings the rigour and accountability modern marketers rely on.”
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Erin McGee, Director, Partner and Advertiser Growth Marketing, Amazon Ads, said, “Driving impactful business outcomes across channels is key for advertisers and this partnership brings CTV and social campaigns together for maximum, measurable impact.”
“Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social creative to premium streaming inventory in a fraction of the time—driving efficiency, expanding reach, and making streaming TV activation as simple as their social advertising.”
As advertisers’ performance expectations for CTV grow, marketers increasingly need more than reach; they need visibility into cross-channel creative performance.
Smartly addresses this need by connecting creative insights, activation, and measurement in a single platform, giving brands the agility and precision required to drive outcomes in a rapidly converging media landscape.
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