Smartly

Smartly Synapse creates a continuous performance loop where marketer intent, business context, campaign activity and outcomes continuously inform one another.

Integration activates HorizonOS’ Blu audiences inside Smartly's creative and campaign workflows across social, CTV, and Google.

The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.

The integration will translate incrementality signals into real-time planning and optimisation within Smartly, helping brands and agencies allocate budgets with confidence.

Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon's premium streaming inventory.