Talkable, Attentive Partner For Personalised Referral and SMS Marketing

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Talkable has partnered with Attentive, the conversational commerce platform to deliver efficient referral marketing campaigns for eCommerce brands. Power users.

The integration provides a seamless referral experience flow through personalised SMS messages for users. Here is how the integration works:

• Сapture customers’ phone numbers through Talkable Referral Marketing Placements and automatically pass them to the Attentive platform messaging flow.
• Promote your refer-a-friend program to your SMS list to increase sharing and engagement.
• Segment customers using custom attributes and properties from Talkable, then using those custom attributes, create segments for targeted messaging from Attentive.
• Coming soon: The ability to trigger referral messages through SMS for increased engagement.

“Adding Attentive to our AppStore opens a whole new level of brand engagement opportunities for our customers,” said Valeriia Kuzmina, Product Manager at Talkable. “Now customers can seamlessly integrate personalised text messaging into their referral marketing campaigns to increase sharing and engagement.”

“We are thrilled to be able to offer this integration with Talkable to our mutual merchants,”  said Greg Bauman, Director of Ecosystem Partnerships at Attentive. “Being able to communicate with your biggest advocates through SMS in a more personalised way will allow brands to drive more revenue and get closer to achieving true emotional loyalty.”