Companies To Watch
As 2022 rolls out, both customers and businesses are hopeful for a year of growth with better and more innovative tools and services in the market. MarTech solutions, from sales augmentation, social influencer strategies to improved user management, are in continuous demand. Meanwhile, sustainable measures are also nudging brands to look for alternative business tools […]
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As 2022 rolls out, both customers and businesses are hopeful for a year of growth with better and more innovative tools and services in the market.
MarTech solutions, from sales augmentation, social influencer strategies to improved user management, are in continuous demand. Meanwhile, sustainable measures are also nudging brands to look for alternative business tools and strategies. While time will reflect the hits and misses of 2022’s predictions and trends, here is a list of startups demonstrating immense potential.
DaveAI
Founded: 2016
Founders: Ananthakrishnan Gopal, Ashok Balasundaram, Sriram P H
Segment: Sales Augmentation
A virtual sales avatar sounds like a good idea. DaveAI is an AI-driven sales augmentation platform that helps businesses create interactive product discovery experiences. Bridging the gap between self-assistance and a salesperson-assisted offline discovery, the patent-pending virtual sales avatar technology mimics a human brain, and leverages siloed data across the brand to learn customer journeys. It predicts the next best interaction to help drive sales and business growth.
Frontegg
Founded: 2019
Founders: Sagi Rodin, Aviad Mizrachi
Segment: User Management
In an era of self-service demands, building self-service driven products can be difficult. Realising the complexity, Tel-Aviv startup, Frontegg, offers brands a solution for comprehensive user management that can meet the requirements for product-led growth (PLG). It supports enterprise readiness features, including multi-tenant SSO and self-service access control management. Some of its customers include Hunters.AI, Pay.com, and Talon Cyber Security.
The List
Founded: 2016
Founder: Andreas Skorski
Segment: eCommerce
With offices in Lisbon and Dubai, The List is yet another social commerce platform. But what makes it interesting is that it connects consumers with hard-to-find luxury products, making it a more sophisticated eBay platform. With its iOS mobile application, the platform allows immediate access to consumers, where they can discover and shop through personalised content. With live stream and live chat features, multiple APIs to sync and digitise inventory, The List also utilises machine learning and computer vision for a seamless supply chain experience.
Ubiquitous
Founded: 2021
Founder: Alex Elsea
Segment: Influencer Marketing Platform
#TikTokMadeMeBuyIt has over three billion views, which speaks for its success. No doubt, it’s hard to get featured in a top ten listicle. Recognising the need for a platform dedicated to the TikTok influencer marketing platform, Alex Elsea launched a company dedicated to TikTok marketing strategies. Ubiquitous has made $6 million off of sales, working with over 250 companies ranging from startups to Fortune 500s, including Disney, Amazon, Adobe, and Netflix. Ubiquitous helps marketing managers create an influencer strategy, provide the most appropriate influencers to work with, and execute the campaign, end-to-end. The firm charges advertisers a platform fee, and a percentage of the money paid out to influencers.
Purple Dot
Founded: 2019
Founders: Madeline Parra, John Talbott
Segment: eCommerce
Wasted inventory in the fashion industry has been a major concern for years. Over 22 per cent of total global waste is textiles. Addressing the concern with a sustainable strategy is Purple Dot. It allows eCommerce businesses to sell their products even before it hits the inventory warehouse. Calling itself a waitlist and pre-order platform, Purple Dot promises a new revenue line – Sell More, Reduce Waste, and brands can increase sales, build brand loyalty, and have early access to demand data. Leveraging predictive analysis, their end-to-end solution also includes a self-service portal.
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Companies To Watch
