CoreMedia Integrates With Simpli.fi To Enhance Omnichannel Capabilities
CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables clients to efficiently buy and analyse linear and CTV advertising together, along with other forms of programmatic advertising. “Our integration with Simpli.fi’s DSP removes major barriers our users have faced when placing digital campaigns,” said CoreMedia CEO Glenn DeKraker. “Now they can […]
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CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables clients to efficiently buy and analyse linear and CTV advertising together, along with other forms of programmatic advertising.
“Our integration with Simpli.fi’s DSP removes major barriers our users have faced when placing digital campaigns,” said CoreMedia CEO Glenn DeKraker. “Now they can place CTV buys on Simpli.fi’s platform and the resulting spend and impression data get funneled into our system in near real time. Our clients can avoid all the manual work to bring together results from linear and digital media because the API integration provides a single view of all media channels.”
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Due to the integration, CoreMedia clients can reach their desired audiences on digital platforms based on consumer demographics, purchase behaviour, financial profile, interests, online browsing behaviour, location intelligence and more.
“Our partnership with Simpli.fi is a natural fit that not only expands our omnichannel initiatives but, more importantly, enables our clients to achieve greater returns on each media dollar spent,” said DeKraker.
