Simpli.fi

The acquisition will provide customers with access to a full omnichannel suite of solutions through a single platform Simpli.fi, an advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously announced acquisition of Bidtellect, a contextual and native demand-side platform (DSP). The combination of Bidtellect’s contextual and native advertising […]

CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables clients to efficiently buy and analyse linear and CTV advertising together, along with other forms of programmatic advertising. “Our integration with Simpli.fi’s DSP removes major barriers our users have faced when placing digital campaigns,” said CoreMedia CEO Glenn DeKraker. “Now they can […]