TikTok Launches Creative Exchange Platform To Connect Brands With Top Creators
TikTok is adding another option to facilitate more brand/creator partnerships with the launch of a new Creative Exchange platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals. The Brand authorities say, “TikTok Creative Exchange platform gives marketers instant access to a selection of […]
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TikTok is adding another option to facilitate more brand/creator partnerships with the launch of a new Creative Exchange platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals.
The Brand authorities say, “TikTok Creative Exchange platform gives marketers instant access to a selection of the best TikTok creative partners in the industry, and enables efficient collaboration at scale. Our network of creative experts will help tailor and personalise content to improve ad performance on TikTok and drive business results.”
The process is fairly straightforward. The brands sign up for the creative exchange platform which then provides an overview of your pitching options, and how you want to outline your desired project.
Also Read: What’s On The Minds Of Marketers In 2021?
Relevant creators, who can also sign up for the platform, will receive email notifications about projects that fit their profile, from which they can accept a project and initiate direct exchange with the client. Creators will also be able to invite collaborators, and upload creative concepts directly to the platform, facilitating full communication and connection in the process. Brands will have the option as to whether they share data on live campaigns with creative partners.
It’s TikTok’s latest tool to help creators maximise their revenue potential through TikTok clips, with short-form video providing limited opportunity for direct ad placement, which puts the platform at a disadvantage i犀利士
n regards to effective monetisation of user efforts. Given the creative focus of TikTok clips, it makes sense to help brands find creative assistance for their campaigns.
TikTok says that the first phase of TikTok Creative Exchange is now available to a limited set of advertisers, brands and creators can learn more, and join the pilot program available.
