TikTok

TikTok is also introducing Symphony Showcase Products, a new feature where AI-generated avatars present products in promotional videos.

TikTok’s Video Exclusion Lists and Profile Feed Exclusion Lists give advertisers more control over where their ads appear.

TikTok Shop’s traceability campaign fosters greater trust, enriching shopping experiences and empowering consumers with comprehensive knowledge about the products they choose.

Stickler's app enables brands, agencies and sellers to scale their live selling with ease and at low cost.

Marketers can leverage real-time customer data and key segments to reach the right shoppers with each ad.

Merchants using CommentSold can host live shopping events on TikTok from the CommentSold platform.

The integration gives users real-time performance data from TikTok's self-serve platform and campaign insights from programmatic, direct, search, and social channels

More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness?

The average initial spend on an influencer is $257, with 46% of paid influencer collaborations in 2022 taking place on TikTok Collabstr, a leading influencer marketplace, has released its 2023 Influencer Marketing Report: Influencer Marketing Statistics, Trends, and Predictions with the purpose of sharing the most notable trends and statistics in the creator economy heading […]

One of the key trends is iCommerce, the Influence economy. TikTok has become the third largest social platform and the most potent cultural and commercial force for today’s consumer, and not just Gen Z and Gen Alpha, 36 per cent of users are over 30 years old. As the value of Influencer marketing increases globally […]