Jeeng's New AdServe Lets Publishers Monetise Push Notifications with Existing GAM Ad Inventory

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Jeeng announced the launch of its new AdServe for Push that allows publishers to traffic ads from their Google Ad Manager (GAM) inventory into browser-based push notifications.

The new capability enables publishers to easily monetise this fast-growing channel using existing ad inventory directly from GAM, extending their direct-sold campaigns to create a valuable new revenue stream with set-it-and-forget-it ease.

According to recent data, consumers’ desire for browser-based push notifications has doubled over the last year and nearly 60 per cent say they’re open to receiving ads through push from publishers they trust. This growing adoption gives publishers a prime opportunity to add push as a new engagement and monetisation channel.

AdServe for Push works by pulling ads directly from a publisher’s existing GAM inventory. This not only provides a new monetisation channel for publishers but also a new engagement channel for brand advertisers to get their content in front of a highly engaged audience, all with almost zero effort. Ad distribution can be manually configured and scheduled, or publishers can let the automated platform do the work on a prescribed cadence.

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Publishers can track push ad campaign performance alongside web and email ad programs directly from the GAM dashboard, all in one familiar system. To fill in any gaps, publishers can also tap into Jeeng’s AdFill solution to automatically backfill any vacant spots to ensure 100 per cent monetisation.

AdServe for Push compliments the company’s Jeeng Push product that leverages its exclusive algorithm to automatically curate, configure and distribute personalised content to subscribers via push. Publishers can curate content for distribution manually or let the platform’s AI select compelling content based on subscribers’ known preferences and behaviours.

“Having a multi-channel engagement and monetisation strategy based on first-party data is becoming crucial for publishers in overcoming the loss of cookies and reducing dependence on search and social,” said Jeeng GM of Messaging Jonathan Stefansky. “Our push products give publishers control over their own destiny when it comes to audience engagement, driving traffic and growing revenue. Our integration with GAM just makes monetisation that much easier.”