2X Acquires Outbound Funnel
The acquisition positions 2X as the definitive partner for organisations seeking to implement and optimise AI-powered GTM technology stacks with ongoing managed services support.
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2X, a subscription-based go-to-market services company, has announced the acquisition of Outbound Funnel, a revenue operations consultancy known for its AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack.
As the partner for platforms including Gong, Outreach, SalesLoft, and 6sense, Outbound Funnel brings knowledge in implementation, optimisation, and managed services. The acquisition enhances 2X’s RevOps capabilities and reinforces its position as a subscription-based partner for GTM transformation.
This acquisition builds on 2X’s strategic investments in revenue operations, including the recent acquisition of Intelligent Demand. Together, these acquisitions position 2X as the partner for organisations seeking comprehensive revenue operations advisory and managed services.
“Revenue operations has become the strategic backbone of modern GTM organisations, and AI-powered sales engagement platforms are transforming how these teams operate,” said Dom Colasante, CEO of 2X.
“Outbound Funnel’s position as the first and longest-standing partner across leading sales engagement platforms, combined with their expertise in AI-driven revenue intelligence and complex platform migrations, makes them the ideal addition to our comprehensive GTM services portfolio.”
“Together, we’re delivering the full spectrum of technology implementation and managed services that revenue leaders need.”
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Outbound Funnel operates at the centre of the AI-powered sales engagement ecosystem, with knowledge across platforms leveraging conversation intelligence, predictive analytics, and automated workflows.
This acquisition positions 2X as the definitive partner for organisations seeking to implement and optimise AI-powered GTM technology stacks with ongoing managed services support.
With Outbound Funnel’s expertise in revenue technology consulting, implementation, integration, project services, training, custom solutions, and managed services, 2X can now offer subscription-based solutions that extend GTM technology vendors’ capabilities with ongoing operational support and strategic advisory.
“We’re thrilled to welcome the exceptional Outbound Funnel team to 2X,” said Colasante. “Their deep technical expertise and proven success in transforming revenue operations through technology value realisation perfectly complements our scalable managed services model.”
“This acquisition brings top-tier talent from expert implementation consultants to revenue operations specialists who will help us deliver even greater value to our clients.”
The acquisition has garnered support from GTM technology companies, reflecting the partnerships Outbound Funnel has built across the ecosystem.
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“We’re excited about 2X’s investment in the revenue intelligence ecosystem through this acquisition,” said Rob Moyer, Global Head of Partnerships of Gong.
“Outbound Funnel has been an exceptional implementation partner, and their expertise combined with 2X’s comprehensive managed services model creates exceptional value for organisations looking to maximise their GTM technology investments.”
Curtis Ropp, Founder and CEO of Outbound Funnel, said, “We’re incredibly excited to join the 2X family and bring our comprehensive GTM technology expertise to their world-class managed services platform.”
“From day one, we’ve been committed to helping organisations maximise the value of their entire sales engagement and revenue intelligence technology stack.”
“As the first implementation partner across multiple leading platforms, we’ve built deep expertise in AI-powered conversation intelligence, sales automation, and complex migrations.”
“Partnering with 2X allows us to scale this impact and deliver even greater value to clients who need both strategic implementation and ongoing operational support across their entire GTM technology ecosystem.”
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