Samba TV Partners with Kochava
Combining Samba TV’s viewership data with Kochava’s attribution analytics, the partnership will deliver outcomes insights across linear TV, CTV, and digital, and provide a cohesive measurement pipeline for existing and new customers.
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Samba TV, an AI-driven media intelligence company, has announced a strategic partnership with Kochava, the omnichannel measurement and attribution company. This new collaboration aims to solve challenges: having always-on, consistently measured performance across both TV and digital platforms at scale.
Combining Samba TV’s first-party data viewership data with Kochava’s attribution analytics, the partnership will deliver outcomes insights across linear TV, CTV, and digital, and provide a cohesive measurement pipeline for existing and new customers.
The joint solution brings fragmented measurement signals into a single view, enabling precise attribution across the consumer journey. It links household devices and channels within a unified framework, helping marketers achieve better clarity and control.
“For measurement and analytics, this partnership brings together a very rare combination of signals that will have a game-changing impact on marketing apps and entertainment,” said Samba TV CEO and Co-Founder Ashwin Navin.
“By combining these signals, brands can now move from fuzzy assumptions to performance-driven media optimisation of platforms that are essential to consumers today and in the future.”
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By combining Kochava’s omnichannel measurement and attribution with Samba TV’s viewership data, this integration empowers brands across verticals to capture the full impact of ad exposure across screens, platforms, and formats, and how that exposure translates to real outcomes like ad-tier opt-ins for publishers or in-store sales for QSRs.
This unbiased, campaign-specific impact analysis creates a shared foundation for brands, agencies, and publishers to measure outcomes and drive ROI, cross-platform alignment, and smarter media planning.
For entertainment marketers, it will measure the impact of paid media on show or movie viewership, bridging a critical measurement gap.
“The most meaningful way we can deliver unfair advantage to marketers is by providing actionable intelligence about advertising investments,” said Kochava CEO and Founder Charles Manning.
“We’ve been in the verified outcomes business since we started and with this partnership, it’s being extended to linear TV at scale. Our collaboration with Samba isn’t just about integrating data; it’s about creating a more complete picture of the consumer journey.”
“This partnership enables brands to confidently align strategy with spend, and to unlock measurable value across both TV and digital. Together, we’re laying the groundwork for a flexible, future-ready framework—one that adapts to consumers, not just channels.”
Marketers can now evaluate household-level performance by exposure frequency, identify regional effectiveness down to DMA and ZIP code levels, and analyse network and daypart results to pinpoint high-ROI placements.
The solution also enables creative variant analysis, helping brands understand which messages resonate most across audience segments and formats.
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