Teads Unveils Connected Ads
Connected Ads reflects Teads’ commitment to innovation at the intersection of brand and performance outcomes, enabling advertisers to capitalise on multiple stages of the marketing funnel within a single integrated solution.
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Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of Connected Ads, a branding solution designed to enhance creative impact and engagement within premium publisher environments. The format supports Teads’ core focus on delivering brand-to-performance outcomes at scale.
Connected Ads introduces a unified ad experience featuring two complementary ad placements within the same publisher page – the first embedded within the article and the second at the end of the article.
As users scroll through publisher pages, the second ad placement appears, creating a canvas for more opportunities for brands to stand out. Advertisers can use this space for messaging or introduce interactive elements to deepen engagement.
“With this unique ad experience, we’re giving brands the ability to cut through the noise and tell new impactful stories,” said Remi Cackel, EVP of Global Demand Product at Teads.
“Fully rooted in Teads’ creative excellence, it’s the first step in achieving brandformance goals in one seamless experience, powered by high-quality environments and user-first design.”
Benefits of Connected Ads:
- An open-web branding format that enables sequential storytelling and deeper engagement.
- Placements that maximise impact without disrupting the user experience.
- Built for brands that value quality environments, innovation, and brand-to-performance outcomes.
Connected Ads reflects Teads’ commitment to innovation at the intersection of brand and performance outcomes, enabling advertisers to capitalise on multiple stages of the marketing funnel within a single integrated solution.
The beta launch is live across publishers in Germany, France, Italy, Japan, the UK, and the US and is being tested by several enterprise advertisers.
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