Topics
What to Read Next
Discover how AI is transforming retail marketing with SAP Emarsys, as Younès Ben Maïz shares insights on personalisation, customer loyalty, and omnichannel engagement.
customer loyalty, AI enables brands to scale their efforts. However, success depends on high-quality data, ethical AI use, and a seamless omnichannel approach.
“Consumer expectations are soaring. With new channels to shop on, such as TikTok Shop, and many we don’t even know yet, it can be impossible for brands to keep up. AI helps bridge that gap. First thing a brand should do is bring channels together. Find a solution that can unify all your channels in one place,” says Younès Ben Maïz, Regional Vice President, Sales – EMEA South at SAP Emarsys.
SAP Emarsys is a global leader in AI-powered customer engagement, helping brands create highly personalised and automated marketing experiences across multiple channels. With a decade of AI expertise, the platform integrates customer data, automates content generation, and optimises marketing performance to drive revenue and loyalty. SAP Emarsys supports businesses in retail, consumer products, and beyond, working with global brands like PUMA, Aldo, and Happy Socks to enhance engagement.
In this episode of our exclusive video series In Conversation with Technology Partners, we spoke to Younès about how AI is transforming omnichannel marketing, enabling brands to deliver hyper-personalised experiences across multiple touchpoints while streamlining operations and driving customer engagement.
ALSO READ: How AI’s Constant Learning Catalyses Omnichannel Growth
TOP INSIGHTS
- 80% of UAE marketers report increased customer loyalty since implementing AI in campaigns.
- UAE marketers are more enthusiastic about AI than their European counterparts due to the region’s strong digital investment.
- The Future is Omnichannel AI – AI must integrate customer data across all touchpoints, from mobile wallets to TikTok Shop, to maximise engagement and ROI.
Watch the full interview here.
ALSO WATCH: In Conversation with Sindhu Sreenath, Managing Director, EMEA at QuestionPro
