AI in Retail

Through its partnership with Adobe, utilising its AI and creative technologies, Tesco aims to accelerate the personal engagement and service it offers customers.

The unified view that Similarweb Retail Intelligence creates is important as the AI-driven revolution continues to shape how consumers discover products and decide whether or where to buy them.

Consumers are changing the way they make decisions and where they make purchases. Brand leaders are tracking these shifts to align retail strategies to evolve in tandem.

Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.