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Luis Clark, Go-to-Market Manager, monday.com, explains how operational AI is reshaping marketing workflows—helping teams move faster, eliminate bottlenecks, and connect strategy to execution at scale.
Everyone’s talking about the future of AI in marketing. But the real question is what’s working right now. Beyond hype, AI is already reshaping workflows, cutting friction, and giving marketers back precious time. The real power lies in blending automation with human creativity to turn strategy into execution at scale.
“The real value isn’t AI instead of people, it’s AI with people. The sweet spot lies at the point where artificial intelligence meets actual intelligence, and that’s why upskilling our teams to use AI effectively really matters. Because AI won’t replace marketers, but it will replace the ones who don’t adapt,” said Luis Clark, Go-to-Market Manager, monday.com.
Luis Clark took the stage at Vibe Marketing Tech Fest, Manchester 2025, to share how automation and AI help teams win back time, reduce stress, and focus on high-value creative work.
Three things Martechvibe learned from his talk;
Operational AI Delivers Real Impact
Unlike hype-driven generative AI, operational AI is already transforming marketing. By cutting manual tasks, automating requests, and streamlining approvals, it frees teams to focus on growth and creativity instead of admin work.
Workflows Unlock Speed and Scale
Outdated processes slow marketers down, creating stress, delays, and higher costs. Smarter workflows don’t add constraints—they remove them, enabling teams to move faster, stay aligned, and get products and campaigns to market on time.
AI and People Together Create the Edge
The sweet spot lies where AI meets human intelligence. By surfacing risks early, automating reporting, and reducing repetitive work, AI lets marketers reinvest saved time into innovation, customer engagement, and business growth.
Watch the full video here.
