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Mayank Sancheti explains how AI enables scalable user growth by reducing creative fatigue, powering hyper-personalisation, and turning experimentation into repeatable systems across acquisition, onboarding, and retention.
In a market where Customer Acquisition Costs (CACs) are rising faster than audience growth, building a great product is no longer enough.
The brands that win are those that ensure their products are not just well-designed, but also well-known—distributed through compelling stories, relevant positioning, and personalised experiences.
As content volume explodes and user attention fragments, growth teams face a dual challenge: standing out without exhausting audiences, and scaling creativity without losing relevance. AI is increasingly emerging as the bridge between these two pressures, enabling novelty, efficiency, and personalisation at scale.
“Think of AI as a force multiplier and not a silver bullet, which basically mean before even using AI, we need to do our groundwork properly, build a solid product, understand our user and target audience, build the right strategy, and then use AI to personalise at scale,” said Mayank Sancheti, Senior VP, Product & Business, Pocket FM.
Mayank took the stage at Unlocked: Mobile & App Growth Summit Singapore 2025 to share real-world examples of how AI is being used to drive acquisition, reduce creative fatigue, and personalise user journeys—moving from small experiments to scalable growth systems.
Three things Martechvibe learned from his talk;
1. Great products need great storytelling to win
Superior features don’t guarantee success. Distribution, positioning, and compelling narratives determine whether products land with audiences. In an AI-driven era, storytelling must also be personalised, ensuring the right message reaches the right user at the right moment.
2. AI reduces creative fatigue while enabling scale
Rising acquisition costs demand higher efficiency. AI-powered content generation allows teams to create diverse, personalised creatives at scale, avoiding repetition and fatigue while improving performance across paid channels without sacrificing creative quality or relevance.
3. Personalisation drives both growth and retention
AI-powered personalisation improves first impressions and long-term value. From tailored onboarding to dynamic content recommendations, small, data-driven adjustments can significantly lift engagement, playtime, and retention—turning experimentation into compounding business impact.
Watch the full video here.
