Intuit Unveils Mailchimp Product Innovations
Intuit Mailchimp advances ecommerce marketing with unified data, automation and AI-powered capabilities designed to deliver measurable ROI across global markets.
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Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has announced a set of Mailchimp product innovations that unlock profitable growth for ecommerce businesses.
Powered by the Intuit platform, the enhancements include more ways for merchants to connect their data and activate omnichannel campaigns, driving up to 30x ROI for ecommerce customers1 without the added price or complexity.
Email remains a core revenue driver for 69% of marketers, but maximising its impact increasingly depends on unified data and automation that help teams focus investment on what works and drive measurable growth.
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For small and mid-market online sellers, customer acquisition and growth are becoming harder to measure and optimise. Only 33% of marketers say their pre-opt-in messaging is highly aligned, making it difficult to see which efforts drive orders and where revenue is being lost.
Without a unified view of their data, merchants lack clear attribution and ROI insight. Email remains a core revenue driver for 69% of marketers, but maximising its impact increasingly depends on unified data and automation that help teams focus investment on what works and drive measurable growth.
“Ecommerce marketers are under pressure to show every campaign’s impact on revenue,” said Diana Williams, VP of Product, Intuit Mailchimp.
“With this release, Mailchimp customers will reap the benefits of 26% more ecommerce triggers—bringing advanced data, automation, and analytics into a single platform, helping businesses execute quickly, run sophisticated campaigns, and see exactly how their marketing drives ROI.”
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New capabilities designed for ecommerce growth
The newly introduced capabilities directly address the core problems that ecommerce businesses report: limited time, lack of marketing expertise, uncertainty about ROI, and fragmented data across multiple platforms.
Turn data into sales: Building on the enhanced Shopify integration, Mailchimp’s Site Tracking Pixel, and new connections to review platforms like Yotpo and Judge.me, pulls consented ecommerce and sentiment data into one place.
Marketers can build smarter segments (such as high-value buyers, at-risk customers, or shoppers likely to purchase next) and power advanced automations without stitching together multiple tools.
Reach customers across channels and tie campaigns directly to sales: Expanded SMS coverage across Europe, SMS instant opt-in via popups, and unique discount codes in SMS automations and forms help brands reach their customers worldwide on mobile while enabling consent collection and precisely tracking which campaigns drive orders.
Enhanced transactional messaging through a unified API lets developers trigger critical notifications while marketers manage on-brand content in Mailchimp.
Know what’s working and optimise with confidence: A revamped omnichannel marketing dashboard unifies email, SMS, automation performance, and ecommerce events in a single view. Marketers can see which messages and journeys are generating revenue, where customers are dropping off, and how to optimise spend across channels.
Migrate to Mailchimp without slowing down: New migration tools and ecommerce specific support make it easier for customers moving to Mailchimp to bring over contacts, segments, templates, and key flows with minimal downtime.
AI that goes from insight to execution: Mailchimp turns your data into action with predictive analytics to spot high-value and at-risk customers, AI-powered tools to quickly build on brand content and reusable templates, and a ChatGPT integration that helps you create, refine, and launch data-backed omnichannel campaigns across email, SMS, and automations.
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Demonstrated ROI for ecommerce businesses
Mailchimp already delivers measurable results for ecommerce customers, and the new capabilities are built to amplify that impact.
Consider Gruppo Terroni, a hospitality group based in Toronto and Los Angeles, which used Mailchimp’s ecommerce automations with its Shopify-connected store to target lapsed wine club members.
Their single segmented campaign, which offered instant access to a library of wine guides, achieved a 77% open rate and a 28% click-through rate, driving $8,000 in monthly recurring revenue.
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Switching to Mailchimp to access these tools is easier than ever. “I was so blown away,” says Ali Mann of Kaylin + Kaylin Pickles, a Mailchimp customer that switched from Klaviyo in 2025 to reduce costs and access more strategic support. The brand’s first campaign was live in under a month, and their open rates more than doubled.
Ecommerce customers reported an average of 16 hours saved per week after implementing Mailchimp3, while Mailchimp SMSe commerce users saw up to 22x ROI4 after launching their first SMS Marketing campaign.
And Mailchimp customers who connect their accounts with Shopify are seeing up to a $41 return on investment for every dollar spent with Mailchimp5.
“We’re a global business available in nearly every country across the world, and we’re delivering incredible ecommerce innovation that delivers real ROI,” said Ciarán Quilty, Senior Vice President for International, Intuit.
“We’re giving small and mid-size businesses connected data, automation and AI that simply work together, so switching to Intuit Mailchimp isn’t just the easy choice, it’s essential for their growth tomorrow.”
By tying advanced marketing capabilities to commerce outcomes and Intuit’s broader financial platform, Mailchimp helps digital sales businesses not only run better campaigns but also operate more profitable, data-driven companies.
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