Content Automation

Content Derivatives enables teams to create cropped, resized, and reformatted versions of image assets directly within PhotoShelter.

The acquisition reinforces Zax's commitment to investing in proven software products with loyal customer bases and accelerating their growth through customer-focused innovation.

As AI tools become central to content production, marketers face a new challenge: scaling output without losing brand voice. Here’s how teams can move beyond basic generation to build AI-powered systems that protect differentiation, optimise performance, and deliver truly personalised messaging.

Built around three pillars — model your business, automate everything, and power anything — Sanity gives teams the structured foundation, automation layer, and agentic context to run AI in production.

Together, these integrations make AirOps the connective layer for AI search optimisation, from research and creation through publishing, human review, and project tracking.

AI-generated marketing is everywhere, and consumers are increasingly calling it out. But this isn’t a rejection of AI itself; rather, it’s what standards marketers are willing to sacrifice in the name of speed and scale.

Mayank Sancheti explains how AI enables scalable user growth by reducing creative fatigue, powering hyper-personalisation, and turning experimentation into repeatable systems across acquisition, onboarding, and retention.