Staff Articles

Although Sales Intelligence (SI) tools are becoming a critical element in companies worldwide, the global SI market is still highly disorganised An average buying process involves almost seven people. Though you would think it’s not a big deal. Most salespeople agree that being driven by several decision-making groups, a modern sales cycle is long and […]

Marketers who take advantage of no-code and low-code platforms now will have an edge over others. Those who ignore the shift may soon be relics.  Marketing teams and the way they function have gone through some serious evolution in the last decade. Marketing and sales tasks increasingly blur into each other since the funnel is […]

Consumer repurchase intent when human agents were involved reached 88 per cent, repurchase intent based on chat experiences with no human help was just 11 per cent. Simplr, a human-first, machine-enabled customer experience platform, completed a study of 1,493 consumer brands in May to track trends in conversational commerce and the consumer buying experience. The […]

In the new normal, it won’t be an either-or option for online or in-store grocery shopping. Given half of consumers are doing both, it’s critical to understand how the virtual and physical aisles work together. Online influences in-store behaviour, with upwards of 25 per cent of in-store purchases attributed to eCommerce exposure. Independent marketing and […]

Most of the time Google’s updates do not attract much attention and end-users keep using their products. Google’s algorithm tweaks affect SEO professionals who try to keep themselves abreast of all the factors that will help their websites remain on ‘page one of Google’s Search.  Google’s updates for 2021 are slightly different from the company’s […]

Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]

More than half of millennials surveyed would rather place an order using a potentially insecure app or website versus call or visit a location in person.  IBM Security announced the results of a global survey examining consumers’ digital behaviours during the pandemic, as well as their potential long-term impact on cybersecurity. With society becoming increasingly […]

This is the story of Zoho. An Indian bootstrapped startup that has given giants like Google and Salesforce a run for their money with its market disruptive products and services. Initially known as the poor man’s Salesforce, Chennai and San Francisco-based software-as-a-service (SaaS) provider Zoho Corp has now become a giant.  India’s SaaS Unicorn Zoho […]

As a post-cookie alternative, contextual is gaining traction. But as we backtrack to targeted advertising, questions linger. Is it as effective?  Kasper Skou, CEO and Co-Founder, Semasio, believes it is a positive move that shifts the onus from publishers to advertisers. He speaks about two approaches of contextual targeting: top-down, based on the actual content […]

Facebook organised a closed-door marketing summit that focussed on the EMEA region to help marketers with ideas and solutions to grow their business. The summit, titled “Beyond The Now”, saw marketers, content creators, and the top Facebook leadership discuss the future of marketing amid the changing data privacy and policy landscape.  The keynote address was […]