BMW Partners with Marvel Studios’ Black Widow

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BMW and Marvel Studios have collaborated for the first time on Black Widow, released on 9th July. The Marvel Cinematic Universe’s action-packed spy thriller is the perfect film to showcase BMW’s X3 vehicle. Also joining in the action is the first-ever BMW 2 Series Gran Coupé. An exclusive look behind the scenes of the filming is already granted on the YouTube channel of the BMW brand. 

“This is the very first time BMW has worked with Marvel Studios and the result is just stunning,” says Jens Thiemer, Senior Vice President Customer and Brand BMW. “Having the BMW X3 and the 2 Series Gran Coupé playing key roles in Black Widow is part of our marketing strategy, adding strong emotional value to the communication of these models. As emotional and thrilling stories play an increasing role in our brand communication, we are definitely looking forward to continuing working with Marvel Studios.” 

Also Read: Getting Rational with Emotions 

BMW and Marvel Studios is a collaboration set to continue beyond Black Widow. 

 “There is no better vehicle to take us on Natasha’s journey as she sorts her past than a BMW,” said Mindy Hamilton, Senior Vice President of Partnership Marketing at The Walt Disney Company. “The X3 and 2 Series Gran Coupé are sleek and agile, just like Black Widow, and we are so excited for the world to see where we’ve been together in July.”  

Customers will also have the opportunity to virtually experience both vehicle models featured in Marvel Studios’ Black Widow: the BMW X3 M and BMW 2 Series Gran Coupé. The Emotional Virtual Experience (EVE) created by BMW, which is now available at more than 2,000 BMW dealerships and branches worldwide, allows vehicles to be experienced first-hand in a photorealistic 3D representation.