Staff Articles

For modern brands, creating a great product is only the start. Today, customers want a great product and a great experience. Unfortunately, the way many large enterprises do business today — with siloed point solutions, fragmented teams, and traditional practices that don’t match modern customer behaviour — can make a unified customer experience hard to […]

Marketing funnels used to be pretty straightforward in the 60s through the 80s — the golden age of advertising. In the digital age, traditional marketing techniques just don’t cut it anymore. Aggressive but apathetic marketing approaches are more likely to put off potential customers instead of leading to conversions. The modern customer’s journey from awareness […]

From basic experiences like in-store interactions and fair pricing to a world of predictive intelligence, customer experience has come a long way We may have a new normal, but one universal element that ties all businesses together across sectors is offering a better customer experience (CX). As it has always been, customers appreciate great products […]

Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a brand. If the experience is memorable, the brand is rewarded with increased business. Conversely, if the experience is mediocre and “taxing” for the customer, the brand may not have a great […]

COVID-19 has changed the game for the marketing industry. New consumer habits and expectations, as well new work processes, require marketers to evolve and adapt — without the benefit of established playbooks. How quickly marketers can adjust to the fundamental shifts will likely determine their success going forward. Though changes to consumers’ mindsets and workplace […]

Facebook Inc launched its own Clubhouse-style live audio rooms and a way to find and play podcasts on its platform, marking a push into social audio by the world’s largest social network. Facebook’s rollout of a potential Clubhouse rival follows the explosive early success of the invite-only live audio app, which became a hit as […]

Marketers face a multitude of problems in their quest for better customer engagement and ROI. As the world goes through yet another wave of digital transformation, we can see a democratisation of solutions.  In this month’s Companies To Watch Out, we take a look at companies that serve marketers and consumers in various ways. From […]

With the Dubai Summer Surprises and the Amazon Prime Day Sale, experts suggest bands leverage sound marketing strategies Dubai Summer Surprises (DSS) and the Amazon Prime Day Sale make a perfect mix of excitement and an on-demand hustle. While shoppers are getting their shopping lists updated, expecting to see big discounts, brands are awaiting much-needed […]

Publishers, website owners, content creators, and everybody who has something to show, or sell, are always looking for ways to drive traffic to their websites and landing pages. They want their website to be seen by the maximum number of people. To give publicity to their content and increase traffic to websites and their landing […]

Etisalat announced that it has joined forces with Ericsson to deploy 5G millimetre wave (mmWave) across its commercial network. The 5G high-band commercial deployment will help achieve high performance 5G downlink data speeds of 4.2Gbps and latency of 8 milliseconds (ms). Etisalat has built a 5G network infrastructure that can be enabled with superior performance, […]