Staff Articles

Consider a world in which everything you do has a beneficial impact. What if every time a coffee shop sold a cup of coffee, someone in need received life-saving water, or if every book an author sold resulted in the planting of a sapling, or if every time you used Zoom, a child in need […]

As per industry experts, updating skills is important for employees at the mid and senior levels to have a better knowledge of the latest tools and technologies, regulatory and environmental trends, as well as new management and business practices. We’re back with another researched and curated list of the most relevant courses. Design Thinking: A […]

For over a decade, marketing leaders have struggled to quantitatively link social media to business outcomes. Now, after being forced to rely on social media significantly more during the pandemic, it seems something has finally clicked. Nearly two years since the beginning of the pandemic, this shift in consumer spending has shown no signs of […]

The age of holograms in business events and customer interactions is only just beginning… Holographic displays are almost a thing of the past, at least in sci-fi movies. But haven’t you had the urge to be able to flick slides around, zoom into the tesseract and almost feel like an important scientist ready to save […]

The audio marketing space has been growing, making it essential for brands to develop sonic identities Technology-based marketing has been aiming to be an immersive and sensory experience. Brands want to captivate the consumers, to perceive their products – see, touch, feel and even hear them before an individual buys them. To hear a product […]

In the past 18 months or so, our lives have been turned upside down. Whether it’s our social interactions, work or shopping habits, we’ve had to reevaluate and redesign our environments to fall in line with the new norms thrust upon us. The Gulf Cooperation Council (GCC) ensured that effective actions were taken quickly by […]

Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]

Top retail brands like Topshop, Ralph  Lauren, H&M, Zara, Burberry are already on the AR bandwagon. The brands are leveraging the technology to improve customer engagement, deliver personalised shopping experiences, and ultimately increase sales. Augmented Reality (AR) in fashion covers a broad spectrum of software applications and hardware devices that, when combined by retailers and […]

According to a Drift survey, most customers prefer chatbots over online forms. They expect chatbots to reply instantly but prefer to have a chat with a human instead of a bot. A brief look at how brands are leveraging bots Brands are leveraging chatbots to further their relationship with consumers, anywhere, any time. Businesses have […]

Privacy laws have never been as important as they are today, now that data travels the world through borderless networks. As part of its 50th anniversary, the UAE has issued a set of sweeping legal reforms, including enacting the much-anticipated Data Protection Law, which was issued in September. The new legislation will regulate the collection […]