Staff Articles

Virtual Dining Concepts is introducing TikTok Kitchen, a delivery-only operation featuring a menu inspired by food trends popularised on the short-form video platform. Proceeds from sales will support the creators who inspired the menu items. With more than one billion users, TikTok has become a space for creators to post food videos ranging from recipes […]

The recent evolution of podcasting content, wherein various creators are discussing global scenarios, is bringing about numerous opportunities for market growth for brands. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences, […]

In the post-pandemic world, one thing that stayed constant was the steady flow of mergers and acquisitions in the tech world. Here is our list of the top 20 M&As. November Intuit Acquires Mailchimp Intuit, best known for its financial service offerings, acquired the email marketing company Mailchimp. As part of the agreement, Mailchimp will […]

With a joystick in hand and eyes glued to the screen, the only thing gamers crave for is food. But how can they take a break during the gameplay? And the stomach rumbles on… Heinz is collaborating with Activision’s Call of Duty to identify hidden spots in the Caldera map for the new Warzone Pacific […]

It’s been a stellar year for investments in tech startups. Emerging tech is definitely high on the radar for venture capitalists looking to find the next unicorn. But it’s not just about being tech-first but tech-forward. Martechvibe takes a look at startups that are solving real-world challenges of marketers. Incode Founded: 2015 Founder: Ricardo Amper […]

The global marketing technology (MarTech) sector is now valued at $121.5 billion, as the landscape rapidly evolves. Investment in the sector is increasing year after year causing significant growth. We bring you the latest investment news in the space. November Lusha Raises $205 Million For Global Expansion Plans Israel-based B2B intelligence company Lusha completed a […]

A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]

Consider a world in which everything you do has a beneficial impact. What if every time a coffee shop sold a cup of coffee, someone in need received life-saving water, or if every book an author sold resulted in the planting of a sapling, or if every time you used Zoom, a child in need […]

As per industry experts, updating skills is important for employees at the mid and senior levels to have a better knowledge of the latest tools and technologies, regulatory and environmental trends, as well as new management and business practices. We’re back with another researched and curated list of the most relevant courses. Design Thinking: A […]

For over a decade, marketing leaders have struggled to quantitatively link social media to business outcomes. Now, after being forced to rely on social media significantly more during the pandemic, it seems something has finally clicked. Nearly two years since the beginning of the pandemic, this shift in consumer spending has shown no signs of […]