Staff Articles

Often, we catch ourselves humming an advertisement jingle or a trending audio clip on TikTok, all day, on repeat. So how important can audio be for user experience (UX)? Turns out, it is just as critical as visuals, if not more. TikTok recently launched an insights series that highlights the importance of audio due to […]

Behavioural insights can feed opportunity scoring models so sales and marketing teams can track potential customers as they move from interest to intent and act to improve closing rates. Not all leads are created equal. Unless you have a stack of handpicked super leads, it’s time-consuming to follow up on each case with the same […]

2021 has been a crazy year for supply chain professionals. The supply chain got a ton of media coverage for reasons as diverse as a ship blocking the Suez Canal to a chip shortage for automakers. A world of people who had no idea what a supply chain was at the beginning of the year […]

According to a report, there’s a 125 per cent increase in cyberattacks year-over-year, and the impact was observed for almost every industry. An uptick drives the growth inactivity by the nation-state and cybercrime actors, targeted ransomware and extortion operations. More than ever, organisations realise that weakness breeds vulnerability, so being aware of industry impact patterns, […]

What’s next? Defining trends shaping the future of marketing. Rising pressure for rapid growth coupled with market changes has forced many marketing teams to accelerate their digital transformation. At the same time, budget reallocation means innovative campaigns don’t have comfortable timelines to prove their business effectiveness. Innovating on a deadline can be tricky. Moreover, the […]

“I’m in total awe of what our people have been able to accomplish with everything going on. What I’ve seen in 2020 gives me total confidence that we’ll be OK,” said Justyn Howard, CEO and co-founder, Sprout Social. He turned out to be right, and more than OK. Like any other business offering digital solutions, […]

Why are big brands turning to micro-influencers to tell their stories? Here’s what we learned from Facebook’s guide to about what drives a good influencer strategy Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated […]

Mendix announced its list of customer experience trends that will drive business success in 2022. “Thriving companies are using low-code to accelerate their digital transformations and win customers,” said Tim Srock, CEO of Mendix, a Siemens business enterprise application development company. “To achieve that, they’re doing more than just building applications with low-code. They’re designing […]

Over the last year, Crocs has returned a whopping 200 per cent to investors and is rapidly closing in on a 2,000 per cent return over the last five years. Here’s a look at what they are doing right. In March 2020, Crocs launched a digital tool to customise shoes with Jibbitz charms. The Crocs […]

Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities. Of late, corporates are realising that there’s money being left on the table and […]