Staff Articles

We spoke with industry experts about the challenges businesses expect in the coming year, and how they plan to overcome supply chain disruption. A few years ago, nobody would have thought the supply chain industry would be on the frontlines of industry business challenges. In a recent McKinsey podcast, Knut Alicke and Dan Swan discuss […]

Retailers need to build flawless applications quickly and efficiently – to navigate this untimely disruption. Retailers were struggling to keep up with lifestyle changes and customer aspirations for a more customised and focused omnichannel experience even before the pandemic. And now, the pandemic has been hard on retailers who rely on brick-and-mortar outlets by triggering […]

With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease the administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are […]

While one cannot ensure 100 per cent protection against data breaches, building the right frameworks and a conducive culture goes a long way in minimising risks. According to a report, 46 per cent of organisations have suffered reputational damage due to a data breach, and 19 per cent of organisations have suffered reputation and brand […]

Did you know that  70 per cent of the ad campaign performance can be attributed to the creative? Pepsi’s “Join In” campaign featuring Kendall Jenner is a marketing lesson of what not to do. It features the reality TV star handing a can of Pepsi to a police officer to diffuse the tension in a […]

Being able to build relationships with consumers across channels is all part of today’s new trust landscape. In Salesforce’s most recent Dreamforce keynote in San Francisco, Salesforce Chairman and co-CEO Marc Benioff outlined his thoughts on a critical question: “How do we create more trust?” According to Benioff, the world is currently undergoing a crisis […]

Industry experts share their opinion on the CX trends and challenges that will drive businesses in 2022 While customer experience (CX) has the prime focus of companies in 2021, has it impacted customer lifetime value? It’s time brands align CX to their core business values as customers want the best experience possible, not just attention […]

Often, we catch ourselves humming an advertisement jingle or a trending audio clip on TikTok, all day, on repeat. So how important can audio be for user experience (UX)? Turns out, it is just as critical as visuals, if not more. TikTok recently launched an insights series that highlights the importance of audio due to […]

Behavioural insights can feed opportunity scoring models so sales and marketing teams can track potential customers as they move from interest to intent and act to improve closing rates. Not all leads are created equal. Unless you have a stack of handpicked super leads, it’s time-consuming to follow up on each case with the same […]

2021 has been a crazy year for supply chain professionals. The supply chain got a ton of media coverage for reasons as diverse as a ship blocking the Suez Canal to a chip shortage for automakers. A world of people who had no idea what a supply chain was at the beginning of the year […]