Staff Articles

Destination marketing expert Waleed Al-Toukhi says  technology-driven strategies can  boost the travel and hospitality industry “Metaverse travel and tourism solutions can significantly improve booking procedures by giving essential information that other methods cannot communicate appropriately. It will increase the likelihood that a consumer will complete the booking rather than cancel it,” said Waleed Al-Toukhi, Executive […]

eCommerce director of Evidea, Ayşe Gedikli discusses several aspects of customer experience, technology and trends.

API is forming new possibilities in the age of digitalisation, offering advanced functionalities to businesses of all sizes For organisations embracing digital transformation to develop connected experiences to satisfy growing customer expectations, they need resources and tools that are flexible and efficient to integrate systems and unify data. And Application Programming Interface (API), without a […]

Organisations fail because their initiatives are dictated by inward-looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the time the project launches. Disregarding the problems people face both internally and externally hurts companies in the long run. A few priorities to consider: Business priorities — Projections based on inaccurate […]

Building customer experience comes down to organising and using the data you have about your customers, and customer data platform (CDP) provides organisations a single source to manage data that might otherwise be chaotic. But businesses need to understand their expectations and needs. With over 15 CDP vendors in the market, asking the right questions […]

People around the world are demanding more progress on sustainability and social efforts and are looking to businesses to step up. A study by Oracle found that people are unhappy with the lack of progress society is making towards sustainability and social initiatives, and believe technology can help businesses succeed where people have failed. In […]

Harvard Business School professor Gerald Zaltman says that 95 per cent of our purchase decision making takes place in the subconscious mind. It seems then that it’s a common misconception by most customers who believe that their buying decisions result from a well-thought-out rational analysis of available alternatives in the market.  If Zaltman is to […]

To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]

Securing customer loyalty is increasingly challenging, but adopting specific technology trends like blockchain could hold the key. Smart, strategic use cases for NFTs are emerging, and brands are using it as an opportunity to redefine how they engage with their most loyal customers and fans and leveraging it to modernise their loyalty programs. In this […]

The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]