Staff Articles

Vice President, Customer & Market Insights, Salesforce, Karen Mangia discusses how customer changes drive technology changes. “The pandemic placed pressure on every organisation to consider how to make interactions easier, not just easy. Easy may not be a realistic outcome. Easier implies an interactive journey of constant co-creation and continuous improvement,” said Karen Mangia, Vice […]

To what extent facial expressions reliably communicate human emotion hotly debated Emotions are big business. But are human emotions measurable and quantifiable? Last week, cloud video conferencing giant Zoom introduced new features to analyse customer sentiment during sales or business meetings and is considering adding a different form of AI to that service in the […]

With a data footprint combining digital and linear TV viewership with advanced audience insights, Comscore continues its winning streak of expanded partnerships and product launches. Media will never be the same, and neither will its currency, says Comscore.  Media disruption has overturned the way marketers and advertisers connect with their target audiences to drive growth. […]

Elon Musk casts his shadow over industry announcements this month. However, other company news is not to be missed. April ends with $44 billion exchanging accounts. An Elon Musk-led Twitter promises quite a spectacle, and the world is curious to know more. Although the tech billionaire stole the show, the month was flooded with partnerships, […]

All standard Universal Analytics properties will stop processing new hits on July 1, 2023.

When you ask customers whether they want things quickly, the answer is a loud ‘yes,’ but how fast is fast? With e-retail sales accounting for 14.1 per cent of all retail sales worldwide, eCommerce continues to grow fast despite global economic uncertainty. Statista forecasts that these figures will keep growing and reach 22 per cent […]

Real estate sales in the metaverse reached $500 million in 2021, and the sales volume is expected to double in 2022. Brands are eyeing virtual property believing that the metaverse will change the game in the coming years. Taking the real out of real estate, the metaverse is becoming a huge real estate market with […]

TLDR: MUM can search the internet to access information across different languages, text, images and media to help users find answers to detailed questions, think multi-part questions. It’s not just search – it’s research.   They call it the mother of all search algorithms. So the name MUM or Multitask Unified Model seems appropriate. MUM […]

There is no doubt that Twitter is popular. But the platform’s advanced search options are an underrated hero for brands looking to join conversations, generate leads, calculate sentiment or keep tabs on the competition Twitter has 8.85 per cent of the world’s overall social media user base so the fact that your consumers are tweet-happy […]

Destination marketing expert Waleed Al-Toukhi says  technology-driven strategies can  boost the travel and hospitality industry “Metaverse travel and tourism solutions can significantly improve booking procedures by giving essential information that other methods cannot communicate appropriately. It will increase the likelihood that a consumer will complete the booking rather than cancel it,” said Waleed Al-Toukhi, Executive […]