Staff Articles

Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]

A digital economic accelerator, Zand Bank PJSC is setting the foundations for a broader generation of financial experience. The number of adults in the UAE with a neobank account grew to 19 per cent this year, up from 17 per cent in 2021. While an additional 15 per cent plan to open a neobank account […]

Marketing is fast evolving but we need to blend new technologies with tried and tested strategies put down by the gurus. It’s essential to keep yourself updated about current trends, classic martech strategies and learn new skills. Do you have the right books on your shelf? The business world has reached a pivotal point where […]

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]

The makings of a multi-service platform begin with a sound vision, a willingness to leverage automation to do the heavy lifting and using data as a compass to pivot The pandemic tested most enterprises. For the team at Careem, it was an opportunity to realise its vision since Careem was never a pure mobility service. […]

Courtney Hilbert, Senior Director, Analytics at Merkle, talks about the post-pandemic impact of inflation on consumers and the various industries. “Consumers have often relied on their savings accumulated during the pandemic to fuel their sustained demand. However, today, savings rates are dwindling, and with the consistently high cost of gas and oil – influencing the […]

The report findings revealed that People on Twitter aged 25-34 years saw the sharpest increase in the cost of living conversations On the one hand, brands are trying to use every trick in the book to boost sales; budget cuts are compelling consumers to rethink everything from buying electric vehicles to managing their retirement. Seventy-nine […]

Imagine having your ecommerce game on-point and falling short because your last mile delivery partner didn’t live up to customers’ expectations. For consumers, customer satisfaction is a package deal, a culmination of all processes and people representing your brand— contact centre agents, delivery assistants, or the social media team. This means that all the vendors […]

Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]

While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]