Negative customer experiences present an opportunity to show your brand’s dedication to resolving any issues with transparency and empathy. Martechvibe asked the CX stalwarts how to deal with customers on edge It’s a human tendency to share more when we’re unhappy about things. Here’s proof; just 30% of happy consumers will talk about their positive […]
Brands that want to influence customer behaviour must begin with understanding it. Behavioural data is the gold standard because it’s a direct measure of what consumers care most about, says Patrick Fagan, a behavioural scientist and CX consultant. “We all live in a reality which is mostly constructed in our heads,” says Patrick Fagan, […]
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Uber Eats Officially Partners With First US Airport Uber […]
The average lead response time is about five minutes – it promises that 35% to 50% of leads can convert. The time it takes for a company to respond to leads once they hit their inbox may be one of the first sources of a leak. What is losing you customers? Sitting on the top […]
Ricardo Trade, Deputy Chief Executive Officer of Operations at FIFA World Cup (FWC) Qatar, 2022, speaks about how his team leveraged data and analytics to create a seamless experience for 3.4 million fans in a phygital world FIFA World Cup (FWC) Qatar, 2022 created several records; the event bagged maximum fan engagement both online and […]
Martechvibe speaks to enterprise technology leaders about the impact of inclusivity on product development and business outcomes In the modern workplace, corporate projects are the products of the mental work of big teams with all kinds of intellects. Naturally, inclusivity affects the development chain and, ultimately, the outcomes. But how? We spoke to technology leaders […]
On the occasion of International Women’s Day 2023, Martechvibe asked women in leading business and technology roles for advice on how to drive a career in enterprise tech – full steam ahead The technology industry is one of the fastest-growing sectors, and like a clock — it just never stops. In this fast-evolving domain, it […]
Nakul Laad, Head of Community Operations at Dunzo, an India-based quick commerce player, explains how the team uses automation and AI to tackle customer service challenges in an industry built on speedy service In the delivery industry, one of the primary factors for keeping the customer satisfied is enabling and maintaining a seamless conversational strategy. […]
The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]
Auto dealerships and car salespeople notoriously have dealt with a bad rap. However, most of today’s dealerships and sales teams are about customer experience. Dealers know their reputation matters more than ever to keep consumers away from their competitors online and down the street. Since the pandemic started, auto dealers have made great strides in […]
