Social Media Advertising

As part of its wider initiative to support small to medium-sized businesses (SMBs) economic recovery, Facebook is launching the #LoveLocal Lebanon SMB Program. The program was developed in recognition that SMBs in Lebanon have been among the hardest hit by the current economic situation due to the pandemic. The damage to the economy got worse […]

Video ad content is one of the most powerful tools to connect with your audience. YouTube alone has over a billion users; that’s almost one-third of online users. It is the world’s second-largest search engine where users collectively watch over 46,000 years of content each year.  But that’s not all, according to reports, 81% of consumers purchase a product or […]

With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]

42% of the total world’s population is on social media making it a crucial component in today’s digital landscape. It is one of the primary elements of marketing and an essential tool in building a successful brand. Ranging from influencer marketing to the ads based on predictive analytics, social media platforms are now a critical […]

fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing.  Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, it’s power as a social media platform is still undeniable. While video sharing sites like YouTube and […]

Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]

With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry’s First Syndicated Solution for Measuring Talent’s Impact Nielsen, the industry’s one source of media truth, announced that its Social Content Ratings  (SCR) solution now comprehensively measures talent’s promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, […]

Majority of consumers believe more should be done to protect them online More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about […]

Criteo, the advertising platform for the open internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetisation platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 […]

Snapchat, a photo-messaging app, recently announced the launch of Instant Create, an easy way for advertisers to create ads in three simple steps. “Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalise your targeting. Then you’re ready to publish!” the company informed in a blog post, […]