26 minutes agoThe integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts.
28 minutes agoThe launch further expands Later's growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimise influencer marketing performance using first-party creator and commerce data.
29 minutes agoThe approach enables brands to maximise the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.
30 minutes agoNew capabilities bring independent media quality verification to the LinkedIn Audience Network, empowering advertisers to make more informed investment decisions.
31 minutes agoThe new release by AppsFlyer gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.
38 minutes agoMemorable experience is the part of the product that survives commoditisation, and it is what gives the customer a reason to advocate, says Darius LaBelle, Managing Director, Middle East at November Five.
a day agoAURORA takes a different approach: it runs on INCRMNTAL's continuous, privacy-first incrementality engine, which uses causal AI to measure true impact across every channel, geo, and platform.
a day agoThrough this partnership, Veridooh’s independent verification technology is now available for all pDOOH buyers leveraging Azerion's Hawk DSP across its premium pDOOH inventory network.
a day agoAttentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.
