DV Campaign Automator automates the entire verification trafficking workflow while offering protection and reporting capabilities. DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has launched DV Campaign Automator for Google Campaign Manager 360. DV Campaign Automator streamlines the entire campaign trafficking process, from campaign creation and settings adjustments to tag management, […]
American Express and Myer have joined forces to allow customers to spend membership points and earn loyalty rewards online. Myer has announced a partnership with American Express that allows card members to use their American Express Membership Reward points to purchase items on Myer’s ecommerce store. American Express card members earn reward points as they […]
The innovation, currently being piloted, connects Uberall’s Local Inventory solution with ChatGPT, allowing retailers to dynamically promote locally in-stock products online. Uberall, a digital marketing platform provider, introduced Digital Revenue Assistant with ChatGPT and generative artificial intelligence integrated across the Uberall CoreX platform, including in messages, reviews, and local Inventory solutions. Uberall is helping companies […]
The AI-powered chatbot will prompt users to input preliminary information about the intended product or campaign as well as tone. Omneky, a generative AI advertising platform, announced the launch of its newest innovation: the Creative Assistant tool. A chat-based interface using OpenAI’s new ChatGPT API (GPT-3.5 Turbo), the Creative Assistant utilises user input to develop […]
It enables instant video connections from self-service apps, websites, and kiosks. Lifesize, providers of high-definition video conferencing and cloud-based, video-enabled omnichannel contact centre technology, introduced CxConcierge, enabling instant video connections from self-service apps, websites, and kiosks. “Lifesize is empowering leading organisations in healthcare, hospitality, retail, technology, and transportation sectors to deliver innovative customer experiences […]
EY and IBM teams plan to provide offerings orchestrated with leading technologies such as hyperscaler public cloud or ERP systems-of-record. The EY organisation and IBM announced a global collaboration to focus on environmental, social and governance (ESG) solutions that aim to help organisations accelerate business transformation with value-led sustainability. EY and IBM teams will pursue […]
Together, these apps allow customers to gain real-time insights on social interactions and engage with their customers directly. Coosto announced the launch of Coosto for Salesforce Marketing Cloud, the second Coosto app available on the Salesforce AppExchange. These powerful Coosto apps enable customers to effortlessly manage their online content and social media presence directly within […]
BigCommerce’s BOPIS offering includes APIs for managing inventory, pickup, checkout, storefront, orders, and catalogues. Ecommerce platform provider BigCommerce has launched Buy Online Pick Up In Store (BOPIS), also known as Click & Collect. BigCommerce’s BOPIS offering includes APIs for managing inventory, pickup, checkout, storefront, orders, and catalogues. “To stay competitive and grow, brands need to […]
Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud. Salesforce launched Einstein GPT, the first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. Einstein GPT will infuse Salesforce’s […]
It enables marketers to create hyper-personalised messages and promotions using advanced segmentation. Paytronix, a provider of guest engagement solutions for restaurants and convenience stores, launched Paytronix Mobile Experience Builder, a self-service tool to publish content in real time to mobile apps. “Restaurants and convenience stores must meet guests where they are, and more than ever […]
