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Morningstar Direct combines a new interface with purpose-built agents to help clients answer complex questions and make informed decisions.

Contextual Intelligence Platform gives GTM teams and AI agents a unified, connected picture of markets, accounts, and buyers to compete, win, and grow with precision.

With Last Mile Audiences, fullthrottle.ai now allows marketers to create outcomes from the interest generated in those channels.

Vistar Media's new capability enables advertisers to connect with audiences through a precise and durable approach at greater scale, reflecting real-world movement patterns.

Fairing joins Vibe’s Attribution and Measurement integrations, connecting streaming TV campaigns with the tools marketers use to measure other channels.

The new marketer-facing user interface lets teams build, launch, and manage real-time website personalisation, powered by Treasure AI’s unified customer data and real-time decisioning.

Tealium integrates with the ChatGPT Ads Measurement Pixel and Conversions API, helping enterprises recover signals traditional tracking misses.

CTV Planner enables brands to build CTV strategies based on the specific realities and opportunities of each market.

The acquisition will bring additional technology in-house, add AI engineering talent and deepen Zeta’s connectivity to frontier models.

Pixie analyses content patterns to identify channels exhibiting AI slop, while Famous Birthdays’ data provides an additional layer of human creator verification.