News

Whalar Group will enter a three-year strategic partnership with Accenture Song focused on driving innovation in the creator economy and granting access to the wider Whalar Group.

The Provarity-Consensus partnership signals a commitment to modernising presales, turning fragmented, manual processes into a scalable engine for revenue growth.

The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how pDOOH is planned, bought, and measured.

With MARCIEAssist, Messagepoint is introducing a fundamentally new model for customer communications management (CCM).

DoorDash’s new ad formats, global offsite reach, and a LiveRamp partnership give advertisers new ways to connect with high-intent consumers ready to buy.

With automated trafficking, Clinch supports a truly automated end-to-end workflow, connecting audience-informed creative development directly to campaign activation in Amazon DSP.

The AI Demo Agent is an always-on AI product expert that runs structured discovery, qualifies buyer intent, and delivers personalised product demonstrations on demand.

New integration strengthens Similarweb’s position as the trusted digital data layer powering AI-driven business workflows in Perplexity Computer.

Ad EnGage Optimize gives brands and agencies the power to autonomously optimise frequency, creative rotation, audience targeting, and media planning in-flight.

With this acquisition, Aircall unifies the platform built to connect conversations with the sales systems teams already use.