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With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions.

The addition enhances PMG’s ability to connect culture, media, technology, and creator marketing to drive greater impact for customers globally.

PayPal's Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.

Built on the combined strengths of Omnicom and the recently acquired Interpublic, the new Omni brings together creativity, media, data, and AI to help brands scale and grow in an increasingly complex, platform-led marketing ecosystem.

These new capabilities extend Koddi’s AI offerings with enhanced predictive guidance, actionable campaign intelligence alerts and outcome-based recommendations to fully understand campaign strategy and performance.

New solution brings together Xumo's first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.

Unlike automated products offered by large walled gardens, which often rely on opaque optimisation, Outcomes applies autonomous execution across the open internet while preserving advertiser visibility.

Unlike niche healthcare DSPs that often limit reach or rely on managed setups, the in-platform solution integrates targeting, optimisation, and measurement into a single, intuitive workflow.

Designed for brand and agency buyers, OpenXBuild offers a new way to leverage first-party data and deploy proprietary logic in real time to build high-performing, secure advertising solutions.

MediaRadar's Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks, and AI platforms teams use to train models, generate insights and automate decisions.