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When asked which types of ads generally caught their attention when watching ad-supported streaming platforms, 36% of consumers identified pre-roll ads.

As part of the partnership, OptiMine will share its insights, research and advisory with the ANA and its vast industry membership.

Omneky is committed to continuous innovation, with future updates to Smart Ads including an API and AI-agentic media buying.

Monetate Analytics Cloud enables businesses to directly access and analyse their experimentation and personalisation data.

This new integration unlocks the power of Meltwater’s social intelligence for customer service, processing more than 3 billion social engagements each day.

VAL 3.0 helps users instantly connect dots across markets, validate assumptions against reliable sources, and turn raw data into strategic recommendations with proposed actions.

This launch extends Sigma’s platform beyond business intelligence to help companies streamline workflows and reduce software costs.

Amazon DSP is the first demand-side platform to integrate with Scope3’s Agentic Media Platform, allowing for large-scale media purchases.

Octillion introduces a new bias towards quality media, helping advertisers and agencies curate impressions from publishers with better data practices.

With the launch of the AI Centre of Excellence, Oracle continues to strengthen its role in advancing digital innovation and AI adoption across Southeast Asia.