News

Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique […]

Gen Z’s identity is inextricably tied to being online, resetting expectations for digital experiences The third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine, launched today reveals new expectations for the web by Generation Z in comparison to other generations including Millennials, Gen X, and Baby Boomers.  Gen […]

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customised engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behaviour during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds […]

Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis Merkle (www.merkleinc.com/emea), a leading technology-enabled, data-driven performance marketing agency, released a special edition of its quarterly Customer Engagement Report (CER) focused on the COVID-19 crisis and its impact on marketers.  The report features findings from a survey of 400 marketers […]

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalised feed of short-form video content is To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of […]

Brands can transform customer care by routing phone calls to messaging conversations that agents can manage on Sprinklr’s unified platform, Leading companies like SLING TV are already taking advantage of this integration to decrease costs and make customers happier Sprinklr, the leading Customer Experience Management platform (CXM), today announced its integration with Google’s Business Messages, […]

Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short-lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend […]

Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology  Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. Today the company announced the launch of its new product, […]

You will end up spending a handsome amount on content marketing since it is so effective. Just how effective your content marketing is and what returns you get on your investment should be measurable This brief guide should be able to help you to measure your ROI on content marketing. Content marketing Content is king […]

New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimise business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn. Tealium, the trusted leader in real-time customer data orchestration, today announced the general availability […]