Marketing Operations Survey 2020
Unlock our 4 step framework to maximise the efficiency of marketing operations Marketing operations leaders are becoming increasingly common. Gartner research says 49% of surveyed marketers have a marketing operations leader in at least one team. As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations. […]
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Unlock our 4 step framework to maximise the efficiency of marketing operations
Marketing operations leaders are becoming increasingly common. Gartner research says 49% of surveyed marketers have a marketing operations leader in at least one team.
As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations.
Also read: Interview with Hande Cilingir, Co-founder and CEO, Insider
The Marketing Operations Survey 2020 dives deep into a 4 step marketing operations framework that can help enhance your organisation’s marketing efficiency, effectiveness, and work methods.
Download this research to learn how to:
- Develop an effective marketing strategy to frame marketing ops leaders’ current role’s scope and operational KPIs
- Identify and fix the biggest marketing operational loopholes.
- Optimise marketing work management platforms and operational martech to match the needs of your marketing organisation
