News

Identify customers at key stages of their lifecycle and deliver personalised experiences in real-time using the right data Lytics, the insight-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalised experiences delivered […]

Investors include Bridgepoint, Bpifrance, BlackRock, and Partech Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a Series B funding, marking the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe.  Investors for this round are Bridgepoint, Bpifrance, and BlackRock, with Partech reinvesting from the previous $35 million […]

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and streaming audio Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik.  Tru Optik is the most relied upon data marketplace and data management platform for connected TV, […]

The adoption of MoEngage helped 6thStreet.com CRM team to deliver 4x growth in business contribution within 12 months 6thStreet.com, the e-commerce arm of The Apparel Group, one of the largest retailers in the world, has partnered with MoEngage to deliver a superior omnichannel shopping experience for their customers.  Through this partnership, 6thStreet’s CRM team delivered […]

AcuityAds Holdings Inc today revealed the new, highly anticipated advertising automation platform, illumin™ AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) (“AcuityAds” or “Company”), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today revealed the new, highly anticipated advertising automation platform, illumin™ (“illumin” or the […]

SAP SE  today announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider Emarsys enables businesses to engage more effectively and more personally with their customers.  Enhancing the SAP® Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will […]

Social Native announces the acquisition of Olapic Social Native, a marketplace technology company that empowers marketers to source and optimise visual content to improve brand awareness and performance announced today the acquisition of Olapic, a leading user-generated, influencer, and short-form video content platform for hundreds of brands worldwide. As customer attention becomes harder and harder […]

Its innovative business model and exceptional growth profile is enabled by a customer-centric culture that encourages teamwork and embraces community and collaboration Based on its recent analysis into global digital marketing communities, Frost & Sullivan recognises BrightTALK with the 2020 North American Customer Value Leadership Award.  BrightTALK is the largest global platform for online B2B talks and […]

A No-Code way to connect & unify data across your CRM, Marketing Automation, Live Chat & Analytics tools Digital Marketing Infrastructure company, CustomerLabs, today announced the launch of CustomerLabs CDP Sources – a solution that enables SMB marketing teams to connect all the tools in their martech stack including Email, CRM, Live chat & Analytics platforms without writing a […]

New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organisations deliver personalised and connected experiences for customers.  The new integrations help marketers […]