Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short-lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend […]
Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. Today the company announced the launch of its new product, […]
You will end up spending a handsome amount on content marketing since it is so effective. Just how effective your content marketing is and what returns you get on your investment should be measurable This brief guide should be able to help you to measure your ROI on content marketing. Content marketing Content is king […]
New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimise business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn. Tealium, the trusted leader in real-time customer data orchestration, today announced the general availability […]
Brightcove Inc., the world’s leading video technology platform, today announced its video technology will be powering the Tanglewood 2020 Online Festival. Tanglewood, located in the scenic Berkshire Hills of western Massachusetts, has been the summer home of the Boston Symphony Orchestra (BSO) since 1937, offering live classical music performances to its audiences every summer. This […]
Knorex today announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices Knorex, the leading provider of the cross-channel marketing cloud platform, today announced the launch of its […]
Amazon Honeycode makes it easy to build powerful mobile and web applications – with no programming required, Slack and SmugMug among customers planning to use Amazon Honeycode Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced Amazon Honeycode, a fully managed service that allows customers to quickly build powerful mobile and web […]
Survey Says 31% of Respondents Find It a Burden to Help the Ageing with Technology As COVID-19 has made technology in the home increasingly the lifeblood of all connections to the outside world, more Americans worry about the data privacy of their family members and managing the technology needs of their ageing parents. When it […]
Retail Marketing Technology Company Identified by Gartner as Innovative, Impactful and Intriguing Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced that it has been included in the 2020 list of Cool Vendors in Multichannel Marketing by Gartner. Gartner’s Cool Vendors are companies, named […]
SAS’ AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers Microsoft Corp. and SAS today announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS® workloads in the cloud, expanding their business solutions and unlocking critical […]
