Criteo S.A., the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. […]
Accenture and SAP SE announced they are co-innovating and co-developing the new SAP® Cloud for Utilities solution to help companies more effectively manage business processes and customer experiences. This initiative aims to elevate energy transition and customer experiences, helping companies quickly adapt and thrive in times of change. SAP Cloud for Utilities will be an […]
Adobe recently announced that it was one out of two companies recognised as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019. As a leader, Adobe received or was among the top scores in the digital experience optimisation, AI/machine learning, technology integrations, product vision, supporting services, partner ecosystem, platform revenue, enterprise customers and […]
Netcore’s Smartech now becomes Asia’s largest multi-channel marketing automation platform with AI-powered personalisation and recommendation capabilities. Netcore Solutions, a leader in SaaS-based multi-channel marketing automation and communications, has acquired AI startup, Boxx.ai. Netcore’s Smartech will now further empower digital brands to deliver a truly omnichannel personalised experience at scale for every individual across all the […]
The Vibe Marketers Fest 2019, Middle East’s largest marketing technology conference concluded on November 6. The two-day summit that began on November 5 was the second edition of the annual conference, following its successful launch last year in November. The conference witnessed a massive turnout of marketing leaders, CMOs and technologists from the region who […]
Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically, airings of 45-second spots grew a staggering 583 per cent in 2018 while 180-second spots grew a whopping 487 per cent and 75- second spots rose 185 per cent, the […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. Archie features rapid campaign reporting in a collaborative analytics environment, allowing advanced and unified performance measurement across media and CRM channels. Marketers who work with […]
TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer […]
BrightTALK, an online event and live webinar platform, announced the launch of Talks, a new presenting experience that reimagines the B2B live video experience for speakers, viewers, and marketers. The Talks platform marks a comprehensive redesign of BrightTALK’s live presenting experience, adding advanced HD video capabilities powered by best-of-breed cloud technologies for maximum reliability. As […]
Sixty-three per cent of consumers want more AI in customer service & half of the consumers don’t think brands understand proper communication channels. Companies need to look towards automation and Artificial Intelligence (AI) to provide customers with the service they want, according to a new study of more than 4,000 consumers and 600 customer experience […]
