Sitecore Embarks on $1.2B Investment Plan to Accelerate Growth

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Largest-ever capital investment in the martech space will be used to fuel product innovation, more than double go-to-market presence, expand the geographic footprint and enhance global brand.

Sitecore the global leader in digital experience management software, announced backing for a large-scale growth plan fueled by $1.2 billion in investment. 

This largest-ever capital investment in the martech space comes less than five months after Steve Tzikakis joined the digital experience delivery leader as CEO.

Sitecore is positioned for growth, achieving record revenues over the last three quarters. According to data from McKinsey, the industry jumped five years forward in consumer and business digital adoption in a matter of just eight weeks due to the shift in demand for digital experience solutions caused by the pandemic.

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“An investment of this magnitude in our industry is unprecedented,” said Steve Tzikakis, CEO, Sitecore. 

“As companies and consumers search for more seamless ways to communicate, coordinate and collaborate during this momentous period, Sitecore’s investment will supercharge product innovation to better enable deeper and more engaging experiences across the entire customer journey.”

Sitecore’s investment plan arrives as the company celebrates its 20th anniversary this year. Founded in 2001, the digital experience solutions provider works with more than a third of the Fortune 100 and close to half of the S&P Global 100 and Dow Jones Global Titans. 

Sitecore also supports three of the top 10 retailers in the world, 16 of the 18 largest financial brands, half of the largest healthcare groups, and six of the ten largest car manufacturers.