Today, AT&T (NYSE: T) and Salesforce (NYSE: CRM) announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T’s millions of customers. AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting […]
The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites […]
New cloud-based Jahia platform enables customers to unify and leverage content and customer data to deliver engaging, personalized customer experiences faster Jahia Solutions Group, a global provider of digital experience platforms (DXP), today launched an enhanced version of the Jahia DXP. This cloud-based solution enables customers around the world to better leverage content and customer […]
iClick Interactive Asia Group Limited (“iClick” or the “Company”), an independent online marketing and enterprise data solutions provider in China Today announced that the WeChat mini-program of QiaQia Food Co., Ltd, a client of iClick’s subsidiary Changyi, has achieved impressive growth through leveraging iClick’s integrated enterprise and marketing cloud platform with monthly GMV growth of […]
Today’s marketers rely heavily on technology to interact with buyers across the entire journey. They must be able to unify these technologies to unlock valuable data and enhance product capabilities. The ability to accomplish this allows them to design buyer journeys in a meaningful way that will generate demand and accelerate revenue. The Uberflip Marketplace […]
The One-Click API Integration Enables End-to-End Automation, Richer Data, and Faster Optimisation Capabilities AppsFlyer, the global attribution leader, today announced the launch of its Campaign Management Integration with the industry’s leading platforms, including Bidalgo, Algolift, Bidshake, and Appsumer. Utilising its robust API, AppsFlyer enables brands to automate the flow of their attribution data to the […]
Madison Logic’s Account Based Marketing platform with bi-directional HubSpot integration now powers always-on ABM strategies for joint customers Account Based Marketing (ABM) company Madison Logic is now listed in the HubSpot App Marketplace. At a time in which B2B marketers are grappling to sustain pipeline and deal velocity amidst the economic chaos of COVID-19, Madison Logic’s global ABM platform, […]
2019 NorthFace ScoreBoard Award℠ Given to Companies That Consistently Exceed Customers’ Expectations with Highly Engaged Employees Braze, the comprehensive customer engagement platform, announced today that it has received the 2019 NorthFace ScoreBoard Award for superior customer service from Customer Experience (CX) specialists Customer Relationship Management Institute LLC (CRMI) and leading customer satisfaction and service quality research and consulting firm Market […]
Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimise Resources and Focus on Digital and Ecommerce SAN JOSE,– “The Times They Are a-Changin” may be dated lyrics from a popular Bob Dylan album, but many in the digital marketing, advertising, agency, and media buying sectors […]
Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM), in the Middle East and North Africa, to improve digital customer experiences across the region. The partnership combines world-class creative talent and category-defining technology to help […]
