Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, today released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters […]
Marketing Leaders Must Refocus on First-Party Data to Personalise in Risk-Averse Environment The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalisation opportunities, according to Gartner, Inc. Because of this, marketers need to rethink their personalisation tactics to better navigate the current recessionary environment. They must refocus on first-party […]
At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), today announced a […]
Businesses Can Now Handle Instagram Messaging Requests at Scale with Zendesk Zendesk, Inc. today announced the addition of Instagram messaging to its customer support offering. This means businesses can now provide customer service on Instagram from directly within Zendesk. As a leader in messaging for customer service, this aligns with the company’s continued investment in new social […]
SEMrush and Yoast’s partnership to begin with release of an updated version of Yoast’s SEO SEMrush, a leading online visibility management and content marketing SaaS platform, and Yoast, creator of a market-leading WordPress plugin for search engine optimisation, today announced the start of an integration partnership. The integration partnership begins with the release of an […]
SAP launches a next-generation Customer Data Platform SAP SE today announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October […]
Freshworks evaluated for completeness of vision and ability to execute in the Magic Quadrant for IT Service Management Tools for Freshservice Freshworks Inc., the customer engagement software company, announced its Freshservice offering was included in the 2020 Gartner Magic Quadrant for IT Service Management Tools1, with Gartner recognising the company for its completeness of vision and ability […]
Accelerates Twilio’s Journey to Build the World’s Leading Customer Engagement Platform Trusted by Developers and Companies Globally Data Platform Provides Businesses a Unified Customer View to Better Understand Customers and Engage More Effectively Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics Twilio today announced that it has entered into a […]
New Integration of Einstein Discovery in Tableau Brings AI-powered Insights to Everyone At its annual Tableau Conference, Tableau Software shared plans to bring together Tableau and Salesforce’s Einstein Analytics. By combining the best of Tableau and Einstein Analytics, customers will have access to the broadest and deepest analytics platform on the market. In addition, Einstein […]
Gartner Survey Identifies Top Reasons Why Marketers Are Not Using Analytics to Make Critical Marketing Decisions Despite CMOs prioritising investments in marketing data and analytics, more than half of senior marketing leaders are unimpressed by their results, according to Gartner Inc. The Gartner Marketing Data and Analytics Survey 2020 revealed that as a result, only 54% of […]
