Circa Named a Contender in B2B Marketing Events Management Solutions Report
Circa announced that their solution has been evaluated by Forrester Research in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. It was named a contender in this report. In this report, Forrester evaluated 14 significant B2B marketing event management solutions across 28 criteria in three high-level categories of current offering, strategy, and market […]
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Circa announced that their solution has been evaluated by Forrester Research in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. It was named a contender in this report.
In this report, Forrester evaluated 14 significant B2B marketing event management solutions across 28 criteria in three high-level categories of current offering, strategy, and market presence. Circa received the highest scores possible in the category vision and execution roadmap criteria within the strategy category.
According to the report, Circa “…delivers a sleek platform for data-driven field and demand marketing teams.” The report also notes, “Collecting participation data across all these elements, and across multiple events, allows Circa to give marketers an accurate perspective on the ROI of their event portfolio.”
“Senior marketing leaders need easy access to critical information about the success of their event marketing channels. Circa supports this approach by providing marketers with the data they need to make data-driven decisions about their event marketing efforts. We believe Forrester’s evaluation further validates our commitment to delivering outstanding event marketing solutions to our customers,” said Alex Patriquin CEO of Circa
