New offerings accelerate ROI on Customer Data Platform investments Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. Acxiom’s fifty years […]
The report also identifies the missing link of data management—DataOps—which can help organisations harness more of their data’s value and lead to better business outcomes. Seagate Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today released Rethink Data: Put More of Your Data to Work—From Edge to Cloud. The report—based on […]
Initial Focus on Regulated Industries Using Hybrid Cloud Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across […]
Serverless business rules easily integrate into critical JavaScript applications for low cost, low maintenance, elastic backend deployment Progress, the leading provider of application development and digital experience technologies, today announced the release of Corticon.js, the new serverless rules engine created to quickly and easily build, test and deploy rules to critical JavaScript applications. JavaScript is […]
Integration connects human conversations and digital experiences to drive higher conversion rates and revenue Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why […]
Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalising, and Orchestrating Multi-Experiences Digital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the […]
Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimise and activate insights Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius. The customisable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more […]
Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique […]
Gen Z’s identity is inextricably tied to being online, resetting expectations for digital experiences The third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine, launched today reveals new expectations for the web by Generation Z in comparison to other generations including Millennials, Gen X, and Baby Boomers. Gen […]
SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customised engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behaviour during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds […]
