Global on-device mobile platform firm Digital Turbine has acquired AdColony for approximately US$400 million. CEO of AdColony’s parent Otello, Lars Boilesen, said that Digital Turbine, with its “massive user base, extensive global relationships and distribution”, will benefit from the acquisition. “The combination will yield a highly-differentiated and more vertically-integrated solution for the mobile advertising industry. […]
MediaMath announced the expansion of its Purpose-Driven Advertising initiative via its Multicultural Marketplace. The Marketplace is designed to activate advertising spending on nearly 1,000 multicultural publishers owned by or focused on building content for People of Colour. The Marketplace has enabled brands and publishers such as Penguin Random House to champion diversity and align their marketing […]
NextRoll, the marketing technology company, announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging its deep roots in data and machine learning to drive the adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers. Ecommerce saw its biggest boom in 2020 with more new businesses […]
Oribi, a no-code marketing analytics tool, has raised $15.5 million in a series B round of funding led by Ibex. The raise comes amid something of a boom for low-code/no-code platforms, spanning everything from web development and enterprise app-building to web testing, game development, and process automation. Founded out of Tel Aviv in 2015, Oribi […]
Nielsen (NLSN) announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. This new technique ensures advertisers and publishers can understand the entire consumer journey across platforms, better optimise their spend and prove the impact of advertising. Nielsen’s previously announced ID resolution system utilises persistent, device-agnostic identifiers to combat […]
Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes inConcert with the 2020 European Enabling Technology Leadership Award. Its keen understanding of market dynamics, customer demands, and industry Mega Trends has helped the company design a remarkable product portfolio and position itself as an industry challenger. Its inConcert Omnichannel Contact Center solution has steadily gained traction in […]
Some of the IoT-managed services market’s key growth opportunities are driven by increasing demand for vertical and horizontal solutions. Similarly, other options have surfaced due to emerging technologies such as data analytics, artificial intelligence and machine learning, new connectivity protocols, and advanced security. Providers are looking to augment their solutions with new business models and […]
As part of its wider initiative to support small to medium-sized businesses (SMBs) economic recovery, Facebook is launching the #LoveLocal Lebanon SMB Program. The program was developed in recognition that SMBs in Lebanon have been among the hardest hit by the current economic situation due to the pandemic. The damage to the economy got worse […]
Sharecare, the digital health company that helps people manage all their health in one place, today announced it has completed its acquisition of doc.ai, an enterprise artificial intelligence (AI) platform accelerating digital transformation in healthcare, as announced on January 28, 2021. Doc.ai co-founders Sam De Brouwer and Walter De Brouwer have been named Sharecare’s new […]
Revenue operations and intelligence leader adds former VMware CMO Robin Matlock to its board of directors. People.ai, the leading revenue operations and intelligence (ROI) platform, today announced a 245 per cent YoY increase in customers, serving major brands such as Verizon Connect, Okta, and Zoom. Additionally, former VMware CMO Robin Matlock will join People.ai’s board […]
