How To Build Landing Pages That Convert Into Sales: Jonathan Zacharias
Jon Zacharias’ new guide on building pages utilises learnings from his newest venture, GR0 marketing agency, which currently employs over 30 full-time staff members and helps dozens of clients improve their ratings on Google and other search engines. More than ever, it’s crucial that all landing pages work well for mobile users and those using […]
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Jon Zacharias’ new guide on building pages utilises learnings from his newest venture, GR0 marketing agency, which currently employs over 30 full-time staff members and helps dozens of clients improve their ratings on Google and other search engines.
More than ever, it’s crucial that all landing pages work well for mobile users and those using desktops or laptops. Nearly three-in-four of all internet users worldwide utilise a smartphone or mobile device to browse and access the Internet, and around 28 per cent of visitors make frequent purchases.
At GR0 marketing agency, Zacharias takes a mobile-first approach to develop SEO and backlinks, to ensure that a brand’s ratings are improved across all devices for clients across the globe. Specifically, on mobile, users like to customise their experience with dark themes and other personalised elements, so by enabling them access to those features through an account, you can extract valuable data from them to enable your email or mobile campaigns.
In designing your site, be sure to structure it with SERP features and ‘position zero’ spots as much as possible. Try not to bury your site pages that hold valuable, concise information that can earn you featured snippets on Google, as these are great for various reasons. As Jon Zacharias says, spots are accessible to smaller brands and names that may not compete with the dollar spending by online titans and influence your overall SEO by improving valuable keywords.
In formatting and designing pages on your site, be sure to monitor your engagement metrics to track their effectiveness. Understanding how long someone spends on a page, what content catches their eye, and what might make them leave can enable you to improve and iterate on your design and tailor it specifically to your users’ needs. With more traffic, you get more visibility on search engines and even more sales.
No feature to building any page on a site is more important than that of content. In the increasingly-connected Internet-of-Things, it can be hard to grab the eyes of an audience with an ever-shortening attention span, but this is where your landing pages can shine. Having things like professional photos or videos can certainly help any page. Still, following simple design principles can help compensate for lower production values, so long as you focus on honing attention.
Calls to action and encouraging users to share your content are imperative for organic growth, so incorporating them directly into your page and content are imperative. Of course, it can be hard to determine what content will be most effective for your audience, so don’t be afraid to integrate media. Like video, podcasts, case studies, FAQs, ebooks, infographics, and even user-generated content directly into your site.
These are all captivating forms of media that will hold a user’s attention and provide valuable data regarding retention and sales. If you’re unsure, be sure to focus on answering users’ questions with concise, unique information to push for those ‘position zero’ spots.
At GR0, Zacharias has utilised these sage pieces of wisdom to ensure results for dozens of clients and improve their ratings on Google. By devising exciting content with prominent, clean placement, you too can work to organically improve your online rankings and grab more attention, engagement, and sales from users everywhere. Be sure to act smart, plan your strategy carefully, and monitor your progress for the best results.
