ADLINK Technology Inc., a global leader in edge computing, joins the Senseye-Ready ecosystem to offer predictive maintenance solutions supported by the Senseye ROI Lock guarantee. Manufacturing, maintenance and operations managers can now implement predictive maintenance with complete confidence that they will get a minimum 100 per cent return on their software investment. Through the Senseye […]
Emmersion, the leader in automated language assessments, announced last week that it has closed an early-stage, $5.5 million round of funding. The round was led by Sepio Capital with participation from Next Frontier Capital, Jeremy Andrus, and Tamarak. “We led this financing not only because Emmersion can become the category leader in the $7.5 billion […]
eGain, the cloud platform for customer engagement automation, announced that a fast-growing online retailer generally leverages eGain for digital customer engagement automation. The multi-brand retailer was struggling to meet the soaring demand for customer service, fueled by rapid growth. True to its online business model, the company wanted to offer only digital customer service and […]
Software AG, a leader in IoT, integration, API management and business transformation software, announced the appointment of Dawn Colossi as Chief Marketing Officer. With over 25 years of digital marketing experience, Colossi brings a wealth of experience in driving award-winning digital marketing programs for high-growth companies. Sanjay Brahmawar, CEO of Software AG, said: “We are […]
News Corp have forged a deal to purchase Investor’s Business Daily for USD $275 million. The now former O’Neil Capital Management-owned publisher will now operate under News Corp’s Dow Jones subsidiary, News Corp said in a press release announcing the move. Elaborating on the motives behind the acquisition, Murdoch-owned News Corp pointed to the Investors.com […]
Major shifts in consumer behaviour and engagement in the weeks leading up to and during Ramadan can be expected, according to the latest data from AppsFlyer and Braze. According to the study, these changes include an increase in mobile usage and consumer spending and customer acquisition and retention in the Middle East, presenting a golden […]
Leading media brands including OK! Magazine, Radar Online and Distractify are currently on the Fabrik platform which is available to other publishers looking for a CMS solution. Representing the publications’ owned and operated inventory, Fabrik combines the content and experience elements of a robust CMS with advanced advertising technology to dramatically increase monetisation opportunities for […]
Google has extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, while SHAREit took the top spot as the fastest-growing media source in the Middle East in AppsFlyer’s 12th edition of its Performance Index, AppsFlyer aims to empower marketers with a suite of comprehensive measurement and analytics solutions, recently […]
Comcast Technology Solutions, Comcast Cable advertising technology division, is integrating Innovid with its CTS Ad Management Platform. The companies expect the move to provide advertisers with a more unified and automated workflow, creative asset management, performance analytics and optimisation across screens and channels for both linear TV and streaming video. Also Read: Relay Simplifies Marketing […]
Yahoo began rolling out an update to its website last week that aims to make the property more personalised to individual users, giving them the ability to customise a dashboard with their personal interests. The Verizon Media Group-owned company will beta test the redesign with a group of Yahoo Mail users over the next few […]
