Agile marketing consulting AgileSherpas in partnership with Forrester Research, have announced the results of the State of Agile Marketing Report. The annual report surveys hundreds of US marketers to measure their implementation of, and success with, Agile marketing. The COVID-19 pandemic accelerated adoption plans for 38 per cent of the survey respondents. Yet, even in […]
Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]
DREAM.ME is a subscription-based social content platform that boasts of superior technology while offering unique capabilities to its content creators. On DREAM, creators can offer members an unrivalled, high-end experience, allowing them to interact with, direct message, and go behind-the-scenes as they share an inside look into the creator’s lives. The platform was founded by […]
41 per cent of social media users in the US aren’t interested in branded social media content, according to a new survey report from Visual Objects, a visual guide for finding and hiring the best creative firms. Consumers were most likely to like, comment, or share a post that communicated helpful information (23 per cent) […]
TikTok is about to reach a pivotal milestone. By the end of 2021, the video app will have more Gen Z users in the US than Instagram, according to an eMarketer forecast, and it’ll surpass Snapchat in total users by 2023. This year, TikTok will attract 37.3 million Gen Z users, (people born between 1997 […]
OptifiNow, a provider of CRM and marketing automation software, has integrated with the ICE Mortgage Technology platform that focuses on wholesale lenders and third-party originators (TPO). OptifiNow used the Encompass API to integrate with TPO Connect so lenders can synchronise the TPO Connect and Encompass loan data with their CRM platforms. The integration enables OptifiNow […]
Microsoft has rolled out its Webinars capability in Teams starting May 11. The new webinars feature supports up to 1,000 attendees, with the ability to scale to 10,000 people in view-only broadcast mode. (Microsoft has expanded that view-only broadcast mode to 20,000 people through the end of calendar 2021 to support remote workers.) Webinars provides […]
Affise launched a new type of attribution chain technology to measure mobile advertising attribution without previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the ATT policy, which from […]
Leading organisations from across the UK’s arts, entertainment and technology industries including Digital Catapult, the Warner Music Group and O2 are collaborating to create the first-ever hybrid 5G Festival. The 5G Festival will be a showcase of creative talent blended with the power of advanced digital technologies, and broadcast live directly to audiences at remote […]
Top of Mind Networks has launched its Surefire CRM Retention Centre, an online retention gift store that enables loan originators to curate a gift-receiving experience for clients in lieu of or in addition to corporate-level client retention initiatives. Within the Retention Centre, LOs can build automated retention gift campaigns based on rules such as loan […]
