Procter & Gamble reported its e-commerce sales grew 50 per cent year-over-year in its fiscal third quarter, according to an earnings report released in April. Net sales, an important measure of health for the packaged goods category, were up 5% per cent YoY to $18.1 billion. E-commerce now accounts for 40 per cent of P&G’s […]
LinkedIn continues to see record engagement, with overall sessions up 29 per cent, according to the latest performance update from parent company Microsoft. LinkedIn’s also seeing steady growth in ad sales, in line with usage trends. With Microsoft taking over LinkedIn back in 2016, we lost the more in-depth usage and performance data on LinkedIn […]
Facebook now has 2.85 billion monthly active users (MAUs), an increase of 10 per cent (year-over-year) while its daily active user base has reached 1.88 billion on average, an increase of 8 per cent. The social network beat expectations and posted record revenue of $26.1 billion in the first quarter, 48 per cent more than […]
Facebook has announced a new initiative, in conjunction with Goodwill Partners and Coursera, that will provide accredited social media ad digital marketing training to over 6,000 job seekers in the US, free of charge, via a new scholarship program. The program is designed to help people from minority backgrounds to get back to work, and […]
Amazon‘s pilot program for email marketing is significant for brands that have expanded their presence on the e-commerce platform in the past few years. Amazon already has a fast-growing advertising business to help brands stand out and for marketers to reach consumers when they’re almost ready to shop. By letting marketers build a following on […]
YouTube continues to grow at a torrid pace, with any sign of pandemic slowdown seemingly behind it. The Google-owned video platform brought in more than $6 billion in advertising revenue in the first quarter of 2021, according to the quarterly earnings report of parent company Alphabet. That is up from $4 billion in the same […]
Threekit announced the launch of the Threekit Visual Configurator for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to do real-time customisation with interactive 3D Augmented Reality and Virtual Photography. When customers can interact with products by changing colours, features, materials, and configurations, they can become more confident and willing to buy. Threekit Visual Configurator […]
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced its partnership with social media giant TikTok. In a statement, the tourism department said that by using its newly launched Tiktok channel – Visit Abu Dhabi – it aims to “engage content creators to showcase the best of the emirate with creativity […]
Speakerbus, a leading provider of real-time digital communications for the financial markets, has launched Cadence, a cloud trading communications platform designed to meet the unique performance requirements of the global financial community. Building on Speakerbus’ 35 years of excellence serving customers of all sizes, Cadence is a suite of software-based trading communications, compliance and connectivity […]
Salesforce the global leader in CRM, announced that it has been ranked the number one CRM provider, for the eighth consecutive year by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor. Additionally, […]
