The new feature gives marketers early visibility into potential emerging budget and goal issues during a campaign, so they can quickly optimise across channels to preserve successful outcomes. Digital marketing performance management platform NinjaCat announced the release of Campaign Monitoring, a new feature that makes it easy to stay on top of advertising spend and […]
Interactive content and data company KERV Interactive launches social product, a mobile-only offering that is certified with Facebook and Instagram that allows in-video shoppability right within the Facebook/Instagram browser. KERV partners with brands to transform their video assets into fully interactive storefronts (with pixel-level customisation), targeted and full of shoppable information that both enhances usefulness […]
According to the EY Future Consumer Index, a total of 70% of consumers in the MENA region believe brands have a responsibility to positively impact the world, with purpose mattering more than ever. As MENA consumers look to the future beyond the COVID-19 pandemic, data from the index suggests that a significant amount of them […]
Google announced that it will be sun-setting the generic rich result filter from the Google Search Console performance report search appearance section. That means, you will no longer to see in general how well rich results are performing on your site. Instead, you will drill into each individual rich result that your site supports to see how […]
Google has just published the latest Chrome release, version 91 for Android, iOS, Linux, macOS, and Windows operating systems. The update will be rolled out over the coming weeks. Chrome 91 will get a host of features for Android like allowing Android tablets to host desktop websites. This is big news for developers; the new features allow inactive tab […]
Facebook‘s photo-sharing app Instagram is launching the option for users globally to hide like counts on posts and the change will soon roll out on Facebook, after years of tests focused on lessening the pressure of using their services. Instagram users will be able to hide like counts on all posts in their feed and on […]
Creative Automation software company Celtra announced that it has joined the Pinterest Dynamic Creative Partner program. Celtra’s partnership with Pinterest will enable a direct API integration with its platform, allowing brands to produce and distribute Pinterest ads at scale through Celtra’s Creative Automation solution. This strengthens its offering for retail brands. With consumers spending more […]
ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced the launch of its data-driven marketing platform, MARKETai. MARKETai is the industry’s first AI-driven platform that brings together the following vast amount of data and technology to improve marketing performance: All available inventory in the US Machine learning Patent-pending […]
SuperWorld, the virtual world in Augmented Reality (AR), announced that it has joined the Outlier Ventures portfolio of future-forward Web 3.0 companies. With this partnership, SuperWorld will also join other fast-growing, elite startups for the Base Camp Open Metaverse cohort a three-month intensive program with a world-renowned investor and mentor ecosystem that includes some of […]
Reely.ai has partnered with Skillshot Media, organisers and producers of live esports events. “We’ve been interested in the gaming space for some time but our focus was primarily collegiate and professional sports,” says Reely CEO Daniel Evans. “When most live sports were cancelled in the Spring of 2020, we upgraded our tech to handle the […]
