NinjaCat Releases Campaign Monitoring with Automated Budget and KPI Tracking
The new feature gives marketers early visibility into potential emerging budget and goal issues during a campaign, so they can quickly optimise across channels to preserve successful outcomes. Digital marketing performance management platform NinjaCat announced the release of Campaign Monitoring, a new feature that makes it easy to stay on top of advertising spend and […]
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The new feature gives marketers early visibility into potential emerging budget and goal issues during a campaign, so they can quickly optimise across channels to preserve successful outcomes.
Digital marketing performance management platform NinjaCat announced the release of Campaign Monitoring, a new feature that makes it easy to stay on top of advertising spend and goals.
This feature helps marketers track and project budgets and KPIs with daily updates and alerts, so they can catch potential problems in time to course-correct in between monthly reporting cycles.
“Agencies and brands have to keep tabs on key performance indicators across multiple channels and accounts. There’s pressure and expectation not to over or under spend in a given cycle. It’s a lot to manage, especially across multiple accounts. With NinjaCat Campaign Monitoring, marketers can catch the smoke before there’s fire – our platform will alert them to any issues so they can make adjustments in their campaigns and hit their targets,” said Paul Dereval, CEO, NinjaCat.
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The enhanced Campaign Monitoring functionality offers three key capabilities:
- Automated Data Aggregation – marketing campaign performance data from every channel in one place for a single source of truth.
- Budget Monitoring – see how much ad spend has occurred in a given cycle and correct issues before over- or under-spending becomes an unaddressable issue.
- Goal Monitoring – set customised goals to continuously ensure campaigns are delivering maximum value.
