Knight Frank has strengthened its Middle East Research team with the appointment of Faisal Durrani as Head of Middle East Research to cement its position in the region as the go-to source for property market intelligence. Faisal brings a wealth of in-depth local market knowledge to the Middle East Research team. He will be working […]
Retail giant Walmart announced it’s acquiring Tel Aviv-based startup Zeekit, which allows consumers to virtually “try on” clothing when shopping online. The company leverages a combination of real-time image processing, computer vision, deep learning and other AI technology to show shoppers how they would look in an item by way of a simulation that takes […]
Deloitte Digital and Snap Inc. have conducted a report to understand the potential of Augmented Reality (AR) details of which find a place in their report entitled Consumer Augmented Reality. The report, which evaluated responses from 15,000 consumers, including users from the US, UAE, KSA, shows that AR has the power to impact a business’ […]
Within the first year, C³ has plans to launch 150 brand locations across UAE. C3 (Creating Culinary Communities), the tech-enabled food and beverage platform founded by Sam Nazarian announced planned expansion into the global marketplace through a partnership with cloud kitchen platform Kitopi. As part of the initial launch, C3 will license 10 of its […]
Agile marketing consulting AgileSherpas in partnership with Forrester Research, have announced the results of the State of Agile Marketing Report. The annual report surveys hundreds of US marketers to measure their implementation of, and success with, Agile marketing. The COVID-19 pandemic accelerated adoption plans for 38 per cent of the survey respondents. Yet, even in […]
Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]
DREAM.ME is a subscription-based social content platform that boasts of superior technology while offering unique capabilities to its content creators. On DREAM, creators can offer members an unrivalled, high-end experience, allowing them to interact with, direct message, and go behind-the-scenes as they share an inside look into the creator’s lives. The platform was founded by […]
41 per cent of social media users in the US aren’t interested in branded social media content, according to a new survey report from Visual Objects, a visual guide for finding and hiring the best creative firms. Consumers were most likely to like, comment, or share a post that communicated helpful information (23 per cent) […]
TikTok is about to reach a pivotal milestone. By the end of 2021, the video app will have more Gen Z users in the US than Instagram, according to an eMarketer forecast, and it’ll surpass Snapchat in total users by 2023. This year, TikTok will attract 37.3 million Gen Z users, (people born between 1997 […]
OptifiNow, a provider of CRM and marketing automation software, has integrated with the ICE Mortgage Technology platform that focuses on wholesale lenders and third-party originators (TPO). OptifiNow used the Encompass API to integrate with TPO Connect so lenders can synchronise the TPO Connect and Encompass loan data with their CRM platforms. The integration enables OptifiNow […]
