News

Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimise branding and innovation initiatives, thereby shifting their focus from hindsight to foresight—from reactive to proactive. The new practice, underpinned by a novel framework of interconnected models, is grounded […]

To mitigate risk in implementing an advertising management software and instil confidence in the industry, ADvendio, a leading Salesforce powered solution, is offering a money-back guarantee on internal implementations for all new advertiser, publisher and agency customers if the agreed go-live date is not met. This approach to risk management gives companies peace of mind, […]

Apple just held its first product launch event of the year, where it announced a colourful new iMac and an updated iPad Pro with 5G and the M1 chip that’s also used in the company’s desktop computers. Walking around Apple Park, Apple’s campus in Cupertino, California, Apple CEO Tim Cook kicked off the event with […]

Saudi Payments has collaborated with IBM and Mastercard to launch Saudi Arabia’s first instant payments system ‘sarie’. Operating under the supervision of the Saudi Central Bank (SAMA), Saudi Payments will enable the adoption of faster payments and accelerate improvements to banking reconciliation in the Kingdom’s financial ecosystem. ‘sarie’ system is expected to support local government, […]

Snap Inc beat Wall Street estimates for user growth and revenue as the improved Android version of its popular messaging app Snapchat attracted more users, but growth slowed within North America Daily active users (DAUs), a metric closely watched by investors and advertisers, rose 22 per cent year-over-year to 280 million in the first quarter. […]

TCS said that Wavin, a Netherlands-based global innovative solutions provider for the building and infrastructure industry, has deployed the TCS ERP on Cloud platform to achieve its business expansion in new growth markets in Indonesia and India. Wavin was looking for an enterprise resource planning (ERP) solution that could deploy quickly, was easy for users […]

The Microsoft Audience Network, Microsoft Advertising’s native ad platform, will soon support Facebook campaign import functionality and video ads. Much like the Google Ads import feature that many are familiar with, advertisers will soon be able to import campaigns from Facebook Ads into Microsoft Advertising. This new feature, currently in open beta in select markets, […]

With the increase of digital transacting over the past year, cybercriminals have been having a field day. In 2020, complaints of suspected internet crime surged by 61 per cent, to 791,790, according to the FBI’s 2020 Internet Crime Report. Those crimes — ranging from personal and corporate data breaches to credit card fraud, phishing and […]

Facebook said it is making changes to its advertising tools to comply with an upcoming privacy update by Apple, limiting the effectiveness of data collection features used by advertisers. The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature, expected to kick in with the latest iPhone software update, […]

Clubhouse has raised a Series C funding round, reportedly valuing the company at $4 billion. Clubhouse said the new round of financing was led by Andrew Chen of Andreessen Horowitz, with participation from DST Global, Tiger Global and Elad Gil. This round means Clubhouse has tripled the valuation it attained in January when Andreessen Horowitz […]