Twitter Launches New Insights Series To Assist with Marketing Strategies
Twitter‘s looking to provide more insight into the evolving discussion around media trends in the app, via a new content series that will highlight key pointers and notes to assist with marketing strategies. As explained by Twitter’s Head of Media & Entertainment Ged Tarpey: “The goal is to unpack the latest Media and Entertainment news, […]
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Twitter‘s looking to provide more insight into the evolving discussion around media trends in the app, via a new content series that will highlight key pointers and notes to assist with marketing strategies. As explained by Twitter’s Head of Media & Entertainment Ged Tarpey: “The goal is to unpack the latest Media and Entertainment news, trends, and insights on Twitter as they happen.”
“On Twitter, we see that excitement unfolds in real-time. Conversations around movies have grown over 105 per cent YoY. That’s because Twitter is a place for discovery, discussion, and dissection. When new trailers are released on Twitter, fans from all over the globe share their thoughts and reactions.”
Twitter has always been a key platform for discussing real-time trends and reactions, with the fast-moving nature of the tweet feed lending itself to the initial buzz and chatter of cinema.
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Tarpey also said that more people watch trailers on Twitter than ever before, with a 35 trailer increase in daily average organic trailer views, while the discussion around films and fandoms has also expanded into TV, with 72 per cent of surveyed users indicating that Twitter “makes them feel like they are part of an online community” while watching a TV show or movie.
From Spaces to Twitter’s evolving content creator tools, including newsletters and subscriptions, it may well be becoming a more encompassing home for fandoms, with more ways than ever to build communities within the app.
This presents even more targeted advertisements and promotional opportunities. With a huge slate of films set for release in the coming year, after many were held back due to the COVID-19 pandemic, this discussion is only set to rise, offering more tie-in opportunities.
It’s worth noting how Twitter users respond to such, and data insights like this can play a guiding role in establishing a tweet strategy, and linking into such shifts.
Tarpey says that future editions of his new series will provide similar data insights and notes on evolving trends, and how brands can use Twitter to maximise their performance.
