Email marketing solutions provider – Litmus has released the ‘Litmus Integrated Insights Report’. The new email analytics feature provides a single, holistic view of email campaign performance and engagement. Through direct email service provider (ESP) integrations, Litmus combines core email metrics, such as open rate, with Litmus engagement data to provide valuable context and actionable […]
Language I/O, released its multilingual chatbot for Salesforce. Live chat is expected to grow by 87 per cent over the next 12-18 months and real-time conversations help increase the customer retention rate by 50 per cent. What’s more, analysts have predicted that by this year, 85 per cent of customer service interactions will be automated […]
GoDaddy Inc. announced the launch of GoDaddy Payments, a new payments solution that enables GoDaddy Websites + Marketing and Managed WordPress WooCommerce customers to handle all of their commerce transactions directly through GoDaddy. GoDaddy Payments is built using the technology and teams acquired from Poynt in December 2020. GoDaddy Payments provides a fast and secure […]
Kognitiv Corporation, a global provider of collaborative commerce, announced that its Chief Data and Analytics Officer, Tim Collins, has joined the Data Collaboration Alliance as Board Advisor and founding member of the iOWN data ownership initiative. Collins, who is based in the UK, has almost 17-years of experience in the application of data science for […]
LVMH and Google Cloud announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalised customer experiences that foster long-term growth. The partnership combines both companies’ creativity, assets, technological capabilities, thirst for innovation and recognised […]
LivePerson a global provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalisation from digital experiences into messaging channels and one-to-one conversations at a massive scale. 88 per cent of consumers report they are more likely to do business with companies that interact with them […]
Vungle, a mobile performance advertising company has acquired influencer marketing platform, JetFuel. JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. The platform has […]
LogMeIn, a provider of cloud-based collaboration, communications and support solutions, released a new outbound calling tool aimed at SMBs. The tool, which integrates into the Boston-based company’s Unified-Communications-as-a-Service platform, GoToConnect, is designed to improve visibility into contact centre operations as well as add features aimed at improving efficiency. The announcement is the latest addition to […]
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]
UK regulators are monitoring Google during the phasing out of ad-tracking technology from its Chrome browser. Google has committed itself to be monitored to head off a competition investigation. The UK competition watchdog has been investigating Google’s proposals to remove third-party cookies over concerns they would undermine digital ad competition and entrench the company’s market […]
